#124244

Digital Product Manager

Location:
Pleasanton, CA
Job Terms:
Temporary
Salary:
DOE
posted by:
Debra Powell
Date:
10/11/2017

Job Description:


***can be remote up to 50% but needs to be local in the Bay area

Top Daily Responsibilities:
1. Demonstrate strategic thinking by using appropriate information to diagnose consumer and business problems, identify high-value solutions and collaborate with impacted groups to drive decisions 
2. Excellent oral, written and interpersonal communication with both business and technical audiences 
3. Champion the strategic vision of the Consumer Digital and Mobile experience, and shepherd the realization of that strategic vision 

Skills a Top Candidate Should Have:
1. Experience with content / experience management systems, preferably with Adobe Experience Manager or its predecessor CQ5 
2. Experience with creating Distributed Publishing models and governance 
3. Experience in building workflows 
4. Experience working on Consumer Digital Products 
5. Healthcare or Financial Services industry experience 
6. Experience with Mobile applications 
7. Experience working with User Experience or Digital Marketing teams 

Desired Skills:
1. AEM Experience or similar platform experience 
2. Content Publishing and workflows via Enterprise Tech Stack such as Adobe or Oracle 

We are seeking a motivated, energetic and experienced Digital Product Manager, Experience Management to work in a highly collaborative, cross-functional team in the Digital Experience Center (DEC) to deliver personalized consumer experiences. You’ll work on the consumer-facing health portal with over 4 million active users. The site, along with various mobile apps, enable consumers to manage their family’s health online – from viewing lab results, making appointments, emailing a doctor, refilling prescriptions, to managing claims and coverage, viewing health content and much more. 

• The Product Manager, Experience Management will help evolve Content Management System (CMS) platform strategy and execute through the product lifecycle. 
• The Product Manager is responsible for driving the vision of the CMS to fully realize the capabilities and functionality of the integrated platform including digital asset management and distributed publishing. 
• The successful candidate will closely collaborate with other product, authoring, content, development, and design teams, in addition to other stakeholders such as marketing, business, legal/compliance, security, and operations to ensure that the overall digital ecosystem and its specific products and capabilities meet the needs of consumers and internal stakeholders. 

The Digital Product Manager will help evolve our digital products strategy through successive and iterative stages of discovery, definition, development, launch, and post-release support. The Digital Product Manager is responsible for driving the evolution of high value capabilities for specific digital products. The successful candidate will closely collaborate with Agile product owners, business analysts, developers, designers, and other stakeholders such as business, legal/compliance, security, and operations to ensure that the overall digital ecosystem and its specific products and capabilities meet the needs of consumers and internal stakeholders. 

Top 3 Skills 
1. Excellent oral, written and interpersonal communication with both business and technical audiences 
2. Demonstrate strategic thinking by using appropriate information to diagnose consumer and business problems, identify solutions and collaborate with impacted groups to drive decisions 
3. Champion the strategic vision of the Consumer Digital and Mobile, and shepherd the realization of that strategic vision 

Key Responsibilities 
• Serve as “voice of the customer”, representing and reinforcing the customer‘s perspective throughout the product realization cycle 
• Planning and execution on digital product evolution throughout the product lifecycle, including: gathering and prioritizing product, consumer and business requirements, defining the product vision, the product roadmap to satisfy that vision, and working closely with the engineering, support, and business teams to ensure customer satisfaction goals are met 
• Define high level capability requirements and partner with IT and business to elicit robust feedback around needs and support to drive the work forward 
• Develop deep customer understanding, particularly around how our customers use various digital channels, then identify new and innovative solutions to solve unmet or unsatisfied customer needs 
• Define, prioritize, and drive realization of capability roadmaps 
• Synthesize consumer needs, organizational needs, market data, competitor and customer trends, metrics, and various consumer feedback loops to develop appropriate and actionable capability vision 
• Develop business cases, product plans, and secure funding as needed 
• Serve as digital product subject matter expert for areas of unmet/underserved consumer needs 
• Pro-actively socialize the product vision with a wide variety of stakeholders 
• Collaborate with a cross‐functional team of designers, business analysts, developers, testers and others to develop and execute against Product Roadmaps and Release Plans 
• Provide consistent transparency and socialization around planning and execution of the Digital Product Capability Roadmaps 
• Identify and track key performance indicators (e.g., financial metrics, adoption, usage and customer satisfaction) for each digital product and utilizing each product’s metrics to make informed decisions to show paths to success and continuous improvement 
• Leverage deep knowledge of online design principles, work trends, competition, technical limitations in order to design products and relationships between suites of related products appropriately. 
• Understand the broad ecosystem of online and offline touch points, synching the consumer experience across channels (web, mobile, IVR, phone, in person, etc.) and supporting multi‐channel experiences 

Requirements 
• Bachelor’s degree required, master’s degree preferred 
• Minimum of 5 years digital product management or equivalent experience 
• Proficiency with Visio, Excel, Word, and PowerPoint 
• Excellent verbal, written, and interpersonal communication skills 
• Strong attention to detail and track record of producing quality work 
• Ability to work with many individuals and various teams at the same time 
• Team player, with great work ethic and quick learning 
• Experience working in a range of business areas (e.g., information technology, marketing, etc.) 
• Strategically‐minded, and with the ability to turn strategy into tactical reality 
• Diplomatic with strong negotiation and conflict resolution skills 
• Comfortable driving teams and management to decisions; willing to push‐back for information and answers 
• Self-motivated, not requiring significant managerial direction 
• Adept at adjusting to changing circumstances quickly and professionally 
• Able to make quick decisions when clarification or modification is needed 
• Proven ability to influence cross‐functional teams without formal authority 
• Proven successes with executive presentations and influence 
• Ability to think strategically and demonstrate curiosity 
• Strong facilitator and motivator 

Preferred Qualifications 
• Healthcare or Financial Services industry experience 
• Experience in Health‐IT 
• Experience with Mobile applications 
• Experience working with User Experience teams