The Product Marketing Manager supports the Marketing and Communications department by developing marketing strategy and campaigns to generate awareness, leads and sales of our second-tier products and services.
The Product Marketing Manager is responsible for delivering fast and sustainable results in three (3) primary areas:
- Partner with Product Management teams on specific product lines to develop and execute marketing and communications plans for both B2B and B2C audiences;
- Gather ongoing market intelligence through research and other efforts on a global scale and in collaboration with Market Development, including developing actionable plans based on campaign metrics;
- Partner with regional offices and their digital marketing agencies to support global and regional product marketing efforts and alignment with best practices.