#124132

Product Marketing Manager

Location:
Reston VA
Job Terms:
Permanent
Salary:
BOE
posted by:
Geoff Goodman
Date:
10/09/2017

Job Description:

The Product Marketing Manager supports the Marketing and Communications department by developing marketing strategy and campaigns to generate awareness, leads and sales of our second-tier products and services.

The Product Marketing Manager is responsible for delivering fast and sustainable results in three (3) primary areas: 

  • Partner with Product Management teams on specific product lines to develop and execute marketing and communications plans for both B2B and B2C audiences; 
  • Gather ongoing market intelligence through research and other efforts on a global scale and in collaboration with Market Development, including developing actionable plans based on campaign metrics; 
  • Partner with regional offices and their digital marketing agencies to support global and regional product marketing efforts and alignment with best practices. 

 

Client Description:

Global Company 

Requirements:

  • Ability to speak strategically, technically 
  • Execute/prioritize 
  • Project Management 
  • Clear understanding of the digital marketing mix: Email, social, web, etc.. 
  • Bachelor’s degree in relevant field. 
  • 7-10 years of experience working in marketing or communications field. 
  • Strong digital marketing experience, including working with a Marketing Automation Tool. 
  • Experience managing Product Marketing for a specific product line in a global marketplace. 
  • Experience with market research projects. 
  • Experience working in an international, highly matrixed organization on cross-functional teams and creating and managing new processes. 
  • Experience working on integrated marketing campaigns. 
  • Demonstrated experience leading and managing projects. 
  • Experience on a metrics-driven marketing team focused on lead generation and conversions. 
  • Experience with Google Analytics. 
  • Ability to travel worldwide, as needed.