#123637

MANAGER, LOYALTY MARKETING (Retail)

Location:
San Francisco, CA
Job Terms:
Temporary
posted by:
Meghan Bennett
Date:
09/27/2017

Job Description:

MANAGER, LOYALTY MARKETING (RETAIL)

Start Date:  ASAP

Assignment Length:  3 Months (Contract to Hire)

Location:  San Francisco, CA

 

SUMMARY:

This position will develop, launch and manage the loyalty marketing program, one of the key drivers of .com and stores sales, including: defining and managing the Loyalty Program including program structure, roadmap, benefits and offer expense as well as partnering closely with product and analytics teams to ensure the data architecture needed to support long-term goals.  This role involves working closely with cross-functional team members as well as external vendors. 

 

 

RESPONSIBILITIES:

  • Manage personalized marketing efforts to drive traffic, sales, and consumer retention for loyalty program across channels
  • Lead marketing campaign production and process
  • Collaborate with key stakeholders from marketing, merchandising, creative development and operations teams to ensure elevated, consistent consumer experience that maximizes performance
  • Partner with internal and external partners to ensure timely and accurate campaign deployment
  • React to changing business needs by modifying plans and adjusting deliverables efficiently
  • Content and strategy planning
  • Partner with retail and digital site marketing teams to develop content that supports business goals and align with site marketing and brand
  • Drive testing across content and audience selection to increase engagement
  • Define framework and building requirements for loyalty program and CRM data infrastructure to support long-term growth
  • Evaluate focus groups testing early stage frameworks to help define loyalty program
  • Partner with Omnichannel team to inform executional challenges or concerns around CRM and Loyalty communication
  • Email reporting and analysis
  • Analyze performance vs. goals and share insights and recommendations across teams
  • Track revenue and customer engagement from on-boarding, reactivation and retention metrics
  • Partner with retail teams to analyze impact of cross-channel marketing (ie. emails driving in-store traffic)

 

REQUIREMENTS:

  • Bachelor’s Degree in relevant field
  • 5+ years prior experience in lifecycle marketing required
  • Approach:  curious and enthusiastic, with high attention to detail and strong follow through
  • Must be a self-starter, proactive, and flexible
  • Project management:  highly organized, with the ability to manage multiple tasks involving internal and external partners
  • Communication:  excellent written and verbal communication skills, strong interpersonal skills; ability to influence all levels of management
  • Experience using web analytics tools (Adobe Analytics, Google Analytics)