#123634

Mobile Ad Marketing Manager

Location:
San Francisco, CA
Job Terms:
Temporary
posted by:
Luisiana Cruz
Date:
09/27/2017

Job Description:


THE OPPORTUNITY 
Our client is looking for an experienced marketer to bring the live event experience to life for consumers through our mobile products. You will play a key role in acquiring and engaging users in our mobile apps. Day-to-day responsibilities include executing paid marketing programs, analyzing performance in real-time and identifying opportunities for innovation. This is an opportunity to play a critical role and have an immediate impact on the business. 

LOCATION 
San Francisco, CA 

PRIMARY JOB RESPONSIBILITIES 
• Launch, optimize and scale campaigns on Facebook, Google and other mobile ad networks 
• Optimize targeting, bids and budget on all ad buys 
• Continually test new partners, campaigns and creatives to drive highest yield 
• Manage relationships with external partners 
• Own and drive A/B testing and creative optimization 
• Report out regularly on performance and innovation plans 
• Collaborate with internal Product team on setting up in-app campaigns, understanding customer behavior, key events and user trigger points 
• Drive ASO including testing and optimization of keywords, screenshots, app description and content 

EDUCATION, SKILLS AND EXPERIENCE 
• BA/BS required 
• 5-6 years of experience (with at least 3-4 in mobile user acquisition) 
• Experience promoting mobile products on Facebook/iOS/Google/ad networks 
• Understanding of fundamental digital/mobile ad metrics and calculations (CTR, CPC, CPM, CPA, CPI, MAU) 
• Exceptional analytical and problem solving skills with the ability to analyze raw data, draw conclusions and develop actionable recommendations 
• Strong attention to detail and great organizational skills 
• Passion for live events - sports/concert/entertainment enthusiast a plus