#123266

Marketing Automation Specialist

Location:
Boston, MA
Job Terms:
Temporary
posted by:
Traci McMurray
Date:
09/19/2017

Job Description:

Our top publishing client located in Boston is looking to hire a marketing automation specialist with experience in email marketing for a 6 month contract role with potential to extend. This position comes with W-2 pay and full benefits including medicial, vision, dental insurance, Flex Spending Accounts and a 401k.

Demand Generation & eCRM is a critical marketing discipline for our client. This role will sit within the Demand Generation team, with a primary focus on our marketing automation platform and programs. 


This person will be responsible for assessing lead acquisition and nurturing campaign performance, understanding success levers, and regularly communicating insights. The ideal candidate is data driven and holds technical experience actively managing the integrated operations of our Marketing Automation Platforms and CRM. Understanding how to configure these technologies to work in harmony to support Sales & Marketing business processes, as well as campaign workflows, is critically important to be successful in this position. This person will report to the Global Manager of Marketing Automation & eCRM.

Responsibilities:

  • Report and analyze key performance metrics of email performance, campaign effectiveness and funnel generation. Provide these insights to marketing teams and executives through dashboards and monthly reports. 
  • Synthesize campaign data and make recommendations as it relates to campaign process flows, nurture paths, lead scoring and lead stages. 
  • Partner with strategic marketing and marketing demand gen teams to identify a personalized customer experience by blue printing campaign objectives, targets, and content flow with process maps. 
  • Assist and monitor the lead capture and management processes that exist between the MAS and CRM to ensure they are working seamlessly.