#122902

Digital Art Director

Location:
McLean, VA
Job Terms:
Temporary
posted by:
Rob Young
Date:
09/11/2017

Job Description:

AQUENT is partnering with one of our COOLEST Clients to help them identify a Digital Art Director for their team in McLean, VA.

The team supports a variety of customer segments, marketing and advertising for the client’s Small Business group, so this position will have a significant impact on the user experience of customers in all digital and traditional channels.

In this role you will:

  • Optimize the marketing message through smart design or copy layout/copy should support the strategy, and ensure that the key message is clearly communicated, without distractions.
  • Be motivated, driven, collaborative
  • Be passionate about your work.
  • Proactively seek and leverage feedback from those around you to push the work farther.
  • Manage your own time effectively and autonomously
  • Meet deadlines and deliverables; can do your job without constant oversight.
  • Know how to get what they need to get the job done.
  • Flag concerns in a timely manner, with a solution in mind.
  • Pay attention to details
  • Check for product, consistency, brand standards adherence, spelling, production concerns, other errors.
  • Understand the media (print, online, mobile) and its limitations
  • Design all packages/components/assets to pass production muster and for best print/on-screen results.

Communication:

  • Actively listen, engage and articulate yourself in a corporate setting.
  • Present concepts and rationale to manager, brand strategy and/or business partners.
  • Think about—and can articulate—strategy
  • Focus on WHY someone will open the OE, click on the banner, engage with the site, respond to the marketing.
  • Can lead other members of creative team in brainstorming sessions to develop marketing communications for assigned lines of business.
  • Keep up-to-date on industry and marketing trends and best practices
  • Understand and stay current with the environment (legislative, economic, consumer) and competitor marketing.

Additional skills that aren’t negotiable…

  • A positive attitude and readily partner with all types of people
  • Understand the importance of creative strategy and use it to create powerful work
  • The ability to handle multiple projects at once and meet aggressive deadlines
  • Understand the benefits of process and use it to their advantage
  • Be a champion for the brand standards and best practices.

(Very-Strong mandatories in all of the following) …

  • Advertising & Marketing samples/portfolio
  • Experience working in either/both client servicing Ad-Agency or in-house creative corporate culture
  • Works well in collaboration with other creatives
  • Will be a champion/evangelist for the capital one brand & one design standards/principles (has experience with brand guidelines)
  • A strong presenter of work, be able to provide solid rationale as to what is being proposed in the creative work.
  • Very strong digital production background (both in web, email, mobile and application environments) as well as experience in traditional (print, tv, radio)
  • Skilled in HTML/CSS for banners, emails, etc

 

Breakdown of Attributes:

 

Digital first (HTML landing pages, micro sites, websites, mobile, online display banners, social) with print/traditional coming in a close second (posters, direct mail, brochures, out of home, video).

 

40% Art Direction:

  • Has grasp of development for the conceptual (campaign big ideas), exploratory (does due diligence in competitive research, brand landscape research, mood boards, look & feel exploration), credible presence during presentations and able to speak to the work with excitement/clarity/enthusiasm and passion (good at selling the idea and the execution).
  • Background in photography shoots, re-touching and video shoots to provide direction for the photography.
  • Able to collaborate with external vendors/collaborators for projects and campaigns on a consistent basis, which will include reviews/feedback/conf-calls.

 

60% Design Production: 

  • Very strong attributes in a production role.
  • Has demonstrated exceptional skill-sets in graphic design, typography, interface design (User experience design, User Interface design, Information-architecture-wire framing), information design, highly capable in illustrator creating custom iconography and info graphics based on the client’s visual language.
  • Has experience in shooting photography and photo re-touching (custom photography as well as stock photography).
  • Is comfortable in the dynamic space as well as static by being capable of bringing the story/campaign/narrative to life in motion (through storyboards, animation, rough-cuts) and experiential (digital channels as well as traditional environments).
  • Has experience/expertise working in the traditional space (posters, flyers, OOH) to bring the creative to life all the way to press ready. Have front end experience working-in digital environments such as HTML5/CSS builds for banners, responsive emails and responsive-landing-page/microsite expertise.