Digital Marketing Specialist (Gaming)

Redmond, WA
Job Terms:
posted by:
Tova Dodge

Job Description:

This Casual Games Studio, part of a major tech giant, is focused on delivering the best in casual games!. 
They are looking for an experienced Digital Marketing Specialist with experience in customer acquisition to join as we support their Casual Games Studio with games on the Windows, iOS, and Android platforms. 

The Digital Marketing Specialist will be responsible for the day to day management and execution of customer acquisition related activities for the Casual Games portfolio across numerous platforms. You will work closely with Production, Design, Marketing and Ad Operations to deliver results across the portfolio. We are looking for self-motivated individuals that are excited to dream, manage and support great products. 

As a member of the Microsoft Casual Games Team, you will: 
- Create and drive plans for acquiring and retaining users through focused, data-driven, and ROI based mobile user acquisition and retention strategies on multiple platforms across a growing portfolio of titles 
- Drive App Search Optimization efforts, including testing and optimization of keywords, screenshots, app description, and content 
- Investigate, Test, optimize and scale app acquisition and promotional channels (Including Paid Acquisition, Mobile App Conversion, Push/In-App, Organic via App Store Optimization) 
- Work closely with Design/Art to develop content needed to drive acquisitions and engagement 
- Conduct Market Research and comparisons to other apps 
- Calculate ROI for various user segments to develop optimal plans 
- Be driven by measurable results 
- Schedule and track all campaigns and acquisition efforts to develop ROI comparisons 
- Consult on a regular basis with Studio Leadership team to align expectations and deliverables 
- Communicate directly with customers to determine best strategies for acquisitions 
- Be able to multitask between features, platforms and projects 

Preferred Qualifications and skills: 
- 2+ Years’ Experience in App/Game customer acquisition, or Digital Performance Marketing role 
- Experience in App Store and Social strategies and tactics to drive app growth 
- Experience in Mobile App Portals 
- Experience with app organic and paid marketing including attribution 
- Thorough understanding of App Description and Screenshot optimization 
- Experience developing, planning and executing App Store Optimization campaigns, along with end-to-end performance analysis and results reporting 
- Experience developing, planning and executing Customer Acquisition campaigns, along with end-to-end performance analysis and results reporting 
- Understand key business terms: LTV, ROI, K Factor & how they apply to App Store Optimization and Customer Acquisition 
- SEO and App Store Keyword Optimization 
- Familiar with the top Customer Acquisition Platforms, Costs and Requirements