Client is seeking an experienced senior marketing insights consultant for a contractor role based out of HQ in San Bruno, CA. You will be curious and passionate about data, with the ability to extract and tell compelling stories using data insights. You should be well versed in a variety of quantitative and qualitative marketing research methodologies.
In this role you will partner with Product marketing managers and cross functional product teams to drive marketing insights projects and measurement trackers.
You will be responsible for extracting actionable insights from both behavioral and attitudinal data that will shape the understanding of how products and marketing communications resonate with core target audiences, as well as inform and validate strategic direction.
Frame and translate business questions, into appropriate analytical plans and research studies that will inform strategic and tactical business decisions for go to market planning (GTM)
Synthesize audience research, trends, behaviors and needs into insightful reports and engaging presentations
Design holistic in market measurement and learning plans that explain the incremental impact of media spend on core success metrics and KPI’s
Manage research agency relationships
BA or BS Degree in any field
5+ years of primary marketing research experience, ideally in both qualitative and quantitative primary marketing research
Passion for observing customer and competitive trends and behavior and turning insights into action
Strong business acumen
Superior communication skills
Superior project management organizational and multitasking skills
Ability to tell compelling stories using data and insights
Analytical Thinking/Problem Solving
Quick learner with the ability to find creative and innovative solutions to solve business problems, implementing research and extracting insights.
Ability to think globally/strategically, turn information into effective strategies and drive results.
Links insights to strategy
Prefer Client side marketing research experience
Experimental design experience
Media, advertising measurement
Marketing Research experience:
-Value proposition development
Behavioral data analysis (connecting behaviors and usage data to attitudes and perceptions
Market research brand tracking