#122457

Digital Marketing Manager

Location:
Hartford, CT
Job Terms:
Temporary
Salary:
W2, Hourly, Depends on Experience
posted by:
Blythe Churchill-Joell
Date:
08/30/2017

Job Description:

We’re looking for experienced Digital Marketing Managers to fill project-based and full-time roles. Interested candidates should have a strong grasp of current digital marketing tools, trends, and strategies, as well as a proven track record in delivering digital initiatives against measureable KPIs.

Responsibilities of the Digital Marketing Manager

  • Manage marketing campaign strategy and planning, content development, and delivery across multiple web sites and other digital channels
  • Plan and lead execution of all SEO, email, social, content, PPC, and display advertising campaigns
  • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs) to senior leadership and other cross-functional stakeholders
  • Identify trends and insights, and optimize campaign marketing efforts and budget allocations based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure messaging, creative design, audience, and conversion tests
  • Optimize conversion funnels

Client Description:

Aquent provides marketing and design staffing solutions for today’s biggest brands.

Benefits Aquent talent are eligible for a generous health-and-wellness package. Our plan includes: Medical Insurance Aquent offers access to comprehensive In and Out of Network plans, with contributions toward monthly premiums and often with eligibility within two months of starting work. Retirement Savings Plan Aquent offers a 401(k) plan, managed by a leader in the retirement field, with immediate vesting. Other features:

  • Dental insurance
  • Vision insurance
  • Flexible spending accounts
  • Professional training
  • Discounts and Perks

Requirements:

Requirements of the Digital Marketing Manager

  • Bachelor’s degree in marketing or a related field
  • Proven work experience in digital marketing; We are looking for a range of experience levels (Specialist = 1-3 years, Manager = 3-6 years, Director = 7+ years)
  • Demonstrable experience leading and managing web, SEO/SEM, marketing database, email, social, and/or display advertising campaigns
  • Experience in identifying target audiences and developing targeted, multi-touch digital campaigns with relevant CTAs
  • Experience in optimizing landing pages and conversion funnels
  • Experience with A/B and multivariate testing
  • Experience with marketing technologies including Marketing Automation/Email Marketing, CRM, CMS, Web Analytics
  • Experience creating, optimizing, and reporting for Google Adwords campaigns
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Working knowledge of HTML, CSS, and JavaScript
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement