Local applicants only please! Our global eCommerce client is looking for a Senior Brand/Advertising Copywriter role for the omnichannel brand-level programs and campaign to join their team. Seeking a highly-experienced writing professional at the world’s biggest retailer, your voice will embody their brands promise of helping people save money so they can live better lives – but interprets it for smart and savvy shoppers using 21st century innovations to find the best products at the lowest prices.
A day in the life of a Senior Copywriter
Teaming up with some of the Bay Area’s best graphic designers, you’ll conceptualize engaging seasonal campaigns like Christmas promotions and back-to-college events, and write compelling headlines and content for departments and categories that you will “own” – making you a subject specialist in your own unique area of our site. As you develop strong cross-functional relationships with business owners, you’ll develop a minute-by-minute understanding of the inner workings of a huge retail organization that will serve you your entire career.
You’ll have a hand in how our brand voice evolves and is expressed across our site, even in User Experience language that guides customers through their shopping experience. You’ll work on every type of marketing vehicle, from opt-in emails to push notifications to Facebook ads to affiliate banners, making certain our brand voice comes through wherever she encounters it. And, as a Senior Copywriter, you’ll mentor and manage less experienced writers, helping them develop their technique and skill.
This role will be responsible for the creation of original omnichannel copy & concepts that engage, excite and drive brand affinity, customer acquisition and retention, and sales. A diverse portfolio will showcase:
• National brands including major retailers
• Sharp, highly creative talent and snappy, fresh, high-impact wordsmithing
• Omnichannel range of media and formats including print ads, television, radio, digital ad banners, emails, branding, taglines, and program/product naming