#122341

VP of Marketing

Location:
San Diego
Job Terms:
Permanent
Salary:
BOE
posted by:
Geoff Goodman
Date:
08/28/2017

Job Description:

We are looking for an experienced VP of marketing who has B2B SaaS experience in the digital marketing space with creativity to work within somewhat limited budged constraints.

This leadership position would head up our marketing and set the go-to-market strategy. This leader will have the autonomy to make hiring and strategic decisions and be held accountable with company-aligned goals based on measurable growth metrics. 

Strategy: 

Lead strategic development and management of initiatives to drive inbound traffic, client acquisition, product awareness and conversion 

Develop inbound marketing strategies across all channels, including email, SEM, SEO, Content Marketing, Conferences, etc. 

Research and build marketing plans for new, emerging industries targeted for our SaaS platform 

Partner marketing: Align with partner/business development team on the strategy and set guidance for co-marketing with strategic partners 

Execution: 

Oversee all inbound marketing initiatives such as website marketing, search engine marketing, and email marketing, social media, etc. 

Manage and grow SEO/SEM/PPC activities on a quarterly basis. Meet goals for conversion rates and lead generation with constant interactive experiments 

Own the branding an messaging across all our marketing collateral (website, case studies, ads, email drips) and product communication 

Define marketing KPIs, create dashboards and share progress with leadership team and the company 

Competitive Analysis 

Effectively build, manage, lead and mentor a high-performing marketing tea 

 

Client Description:

SaaS (software-as- a-service) company in downtown San Diego ( one of the Fastest Growing SaaS companies in the US).
Noted as a premier solution in the Local SEO (search engine optimization) industry. 

Requirements:

Requirements: 

Minimum of 10 years B2B marketing experience, including a high proficiency in email, SEM, SEO, online advertising, social media marketing, web analytics and online best practices. Ideal experience in Software/Saas 

Inspirational leader - someone who as 'been there, done that' in terms of building and inspiring high-performance teams at all levels in demand generation, digital, and social marketing 

Proven track record of creating, driving and executing an online marketing and customer acquisition strategy that resulted in substantial growth 

In-depth, up-to-date knowledge of digital platforms, including but not limited to Facebook, Adobe Marketing Cloud, Google Analytics, CMS systems, CRM/marketing automation, SEO/SEM best practices, Social Media engagement & analytics, and email service providers 

Excellent copywriting skills with a keen visual eye