Marketing Communications Account Executive

Hartford County
Job Terms:
W2, depending on experience
posted by:
Kimberley Strayer

Job Description:

Our client is searching for an Account Executive who will be responsible for helping build and deliver strategy and messaging for the National Accounts segments. National Segment clients are U.S. employers with more than 5000 employees. The perfect candidate will manage work plans across marketing communications programs, as well as work alongside creative partners to execute the strategies. This person will collaborate with specialty marketing groups within the cross functional teams (other Marketing Communications teams, Brand team, Customer Experience, Research, Public Relations, Business Communications, Digital/Social Media, Events & Sponsorships). And will tap the expertise of outside resources (marketing and advertising agencies, digital resources, printers). This position requires the ability to translate business objectives into exciting and successful campaigns all while delivering on time, flawlessly and on budget?

Duties and Responsibilities

  • Understand the National segment business and translate complex business objectives into effective communication strategies and creative that delivers measurable results.
  • Develop and execute messaging and integrated communication plans that deliver compelling reasons for clients, prospects and consultants to consider this dynamic company.
  • Work in close partnership with Creative partners to deliver on business needs, while fostering efficiencies. Includes the development of Project Proposals, Creative Briefs and maintenance of production schedules and budgets.
  • Work closely with key matrix partners in Segment Marketing, Product, and other key parts of the business to showcase the most differentiating messages in multiple formats for the sales partners.
  • Continually generate ideas and find opportunities to innovate - which can include process, media, tactics, and other ways to improve the competitive position.
  • Identify critical opportunities to communicate to internal audiences
  • Edit/review content to ensure consistency of messaging.
  • Ensure final sign-offs from subject matter experts, project owners and compliance/legal team.
  • Evaluate effectiveness of communication strategies and tactics and drive change.
  • Partner with Brand team to ensure consistency of voice across business advertising/communications and leverage Brand campaigns to support business goals.

Client Description:

Our client is a Fortune 500 company.

Benefits Aquent talent are eligible for a generous health-and-wellness package. Our plan includes:

Medical Insurance Aquent offers access to comprehensive In and Out of Network plans, with contributions toward monthly premiums and often with eligibility within two months of starting work.

Retirement Savings Plan Aquent offers a 401(k) plan, managed by a leader in the retirement field, with immediate vesting.

Other features:

  • Dental insurance
  • Vision insurance
  • Flexible spending accounts
  • Professional training
  • Discounts and Perks


  • Bachelors Degree required in marketing, communication or equivalent work experience
  • 6+ years in marketing, marketing communications, or advertising with specific experience managing communication strategies
  • Prior experiencing developing messaging and integrated communications plans that include both traditional and online tactics
  • Broad understanding of marketing messaging and communications and advertising approaches
  • Past organizational account management roles in an internal corporate or external agency model is a plus
  • Demonstrated competency in developing collaborative and consultative relationships with senior level executives and internal clients
  • Strong business knowledge - objectives, competitors, market position, distribution.
  • Ability to see larger picture and make connections – ensuring strategies/messaging and tactics work together
  • Attention to detail; able to multi-task; deadline driven
  • Critical thinker and creative problem solver, who exercises good judgment in resolving difficult situations
  • Ability to work in a fast-paced, highly matrixed environment with changing priorities and requirements
  • Able to effectively drive results by fostering collaboration and buy-in
  • Strong relationship management skills – plays well with others
  • Ability to manage and motivate support resources
  • Excellent oral and written communication skills

    Selected candidate is required to pass a background check and drug screen