#122142

Marketing Platform Specialist

Location:
Milwaukee, WI
Job Terms:
Temporary
Salary:
$20.00
posted by:
Mali Gupta
Date:
08/22/2017

Job Description:

Do you love digital marketing tools? Are you interested in helping businesses grow with MarTech? We have a great opportunity with a strong financial brand for a Marketing Platform Specialist!

 

The Marketing Platform Specialist will be the primary interface for managing the day-to-day processes, defects, and issue management of marketing's field-facing marketing tools and field websites platform. 

 

Principal Accountabilities 

• Manages the defects, issues, tracking and reporting systems for various marketing tools and platforms. Responsible for communication and driving for resolution of all defects and issues. 

 

Platforms involved will include: 

o Marketing Portal 

o Newsletter Program 

o MRC CRM 

o Field Websites 

o Lead Management 

• Primary liaison between all marketing divisions, across functional departments and outside partners in regards to issues and defects for these platforms. 

• Leverages existing processes and systems to provide tracking and reporting of all issues and defects. 

 

Other Responsibilities 

• Act as a Business analyst for various marketing projects with a focus on developing requirements, coordinating execution across internal and external stakeholders, supporting testing efforts, and assisting in launch activities 

• Assist with lead generation activities tied to marketing initiatives 

• Manage online educational resources on internal intranet site 

• Create and test online seminars and events along with other marketing materials using 3rd party software