Experienced Email Automation Specialist implementing campaigns using the IBM Marketing Cloud/Silverpop and Salesforce.com solutions. Create dynamic content in product launch campaign emails, landing pages, and forms.
Create, test, and deploy nurture programs, emails, landing pages, and forms, including dynamic content.
Import leads into IBM Marketing Cloud/Silverpop for scoring, qualification, and then sync MQLs with Salesforce.com for sales follow up.
Develop, execute, measure, and optimize acquisition and nurture campaigns that effectively move prospects through the funnel, as well as engagement campaigns that support customer success.
Perform day-to-day email marketing activities, including creating, testing, and deploying one-time, recurring, triggered, and dynamic content-driven campaigns.
Perform deep analysis of email marketing performance and provide insights that help inform content creation and testing.
Drive landing page optimization and A/B testing in conjunction with web development team.
Prepare and segment contact lists based on the specific needs of campaigns.
Candidate MUST be able to work onsite in the Stamford office, and currently eligible to work in the United States. SQL experience is highly preferred.
This is a long term contract-to-hire opportunity.