#121575

Copywriter

Location:
NYC
Job Terms:
Temporary
posted by:
Christie Bridges
Date:
08/09/2017

Job Description:

OVERVIEW:

Beauty company in NYC is looking for a Copywriter to create all content for e-com and social/digital. In addition to a deep understanding of digital content strategy, the ideal candidate will geek out on the written word, thrive under crazy deadlines and approach every assignment with a can-do attitude. If storytelling and pithy prose are your thing, this is the job for you.

ACCOUNTABILITIES:

Online & Social/Digital

  • Develop all content for .com, microsites and retailer.com sites, and ensure that it meets brand style, tone and marketing messaging requirements.
  • Write new product launch, product repromote and CRM emails and subject lines for .com.
  • All copy for social media including Facebook, Instagram and YouTube. Digital advertising.
  • Concept and storyboard videos; write VOs.
  • Collaborate with Education & Artistry teams to generate artistry- and editorially-driven content, tips and how tos.

 

Product Launches

·         Partner across departments to brainstorm and develop new product names, benefit claims and usage.

·         Attend cross-functional meetings and new product launch meetings to understand marketing and messaging objectives.

·         Edit copy from Public Relations, Education, Artistry and Events teams to ensure consistency in brand voice.

 

Additional Responsibilities

  • Preserve the brand voice in all areas.
  • Awareness and understanding of the competitive retail marketplace.

 

SKILLS & ABILITIES 

 

  • Strong understanding of beauty marketplace, particularly in the online and digital spaces.
  • Experience writing about products, paying attention to tone, context and consistency.
  • Highly collaborative and able to work across departments including creative department.
  • Ability to prioritize and manage multiple projects with a high level of detail and incredibly tight deadlines.

 

QUALIFICATIONS:

  • 5+ years of writing experience in related fields.
  • BA in Journalism or Communications preferred.
  • Beauty brand or beauty editorial experience.
  •