Aquent's client is looking for a talented and hands-on Customer Insights Analyst to join the Business Analytics Team. Under the guidance of the Head of Customer Insights, the Customer Insights Analyst will execute customer research studies to drive the business with sound, customer-centric recommendations. The ideal candidate is insanely curious about consumer motivation and behavior and is technically adept to collect and analyze the right information to satiate that curiosity.
This is a generalist role focused on execution, so the Analyst must have a broad acumen of modern research methodologies. The candidate must possess a solid understanding of consumer marketing and brand management in order to best contextualize the studies he or she will lead. Studies may include satisfaction trackers, AAUs, concept testing, message testing, packaging and out-of-box research, shop-alongs, website usability, and video diaries. He or she will be responsible for all aspects of the research project: sample design, writing and programming surveys, field and project management, data cleaning and analysis, and report preparation. Although the majority of the data used for each study will come from marketing research studies, the Analyst should be comfortable using data from other sources like syndicated research, SQL databases, web traffic, and trends to tell a complete story.
70% research execution, analysis and reporting
30% project management and CI-related infrastructure tasks (e.g., building a wiki of customer and marketplace knowledge, handling contracts, documenting ongoing changes to the product surveys, etc.)
Top 3 Daily Responsibilities:
-writing a questionnaire for a survey to be fielded for new product development
-maintaining an ongoing satisfaction tracker study
-general project management duties
Bachelor’s degree in marketing, business, psychology, or statistics
2+ years of primary marketing research experience, preferably supplier side
Hands-on experience managing quantitative and qualitative marketing research projects from start to finish, including design, fielding, analysis, and reporting
Self-starter who can execute projects with minimal ongoing guidance
Deep understanding of consumer behavior concepts (e.g., behavioral economics, funnel diagnostics, consumer decision making models, etc.)
Strong mastery of inferential and descriptive statistics
Ability to visualize complex data and ideas and in concise and compelling ways using tools like Google Slides, Powerpoint, Tableau, and Illustrator.
Equally good at writing and math, creativity and analysis, and big pictures and small details
Nice to Have:
A mix of supplier-side and client-side research experience
Experience in the tech, retail, energy, or security industry
Advanced SPSS, R, and/or Tableau skills
Experience programming surveys in Qualtrics, Confirmit, Sawtooth, etc.
Understanding of advanced analytical techniques like TURF, conjoint, key driver analysis