#121359

Marketing Communications Account Manager

Location:
Hartford County
Job Terms:
Temporary
Salary:
W2, depending on experience
posted by:
Kimberley Strayer
Date:
08/03/2017

Job Description:

Our Healthcare client is seeking a Marketing Communications Account Manager for a 3 month contract, who will responsible for supporting the marketing strategies of their small business Segment of business. This role will focus on local events, client engagement, health improvement and more. Your job will be to work with our internal partners including those in Marketing Strategy, Brand, Creative, Digital, PR, Research, Customer Communications, Corporate Communications, Social Media, and Events & Sponsorships – to help create stand-up marketing communications that stand out in the minds of our clients, brokers/consultants and customers. It will occasionally requires the support of external partners, too. You will develop and support relationships with marketing and advertising agencies, printers and multimedia production houses. Driving all of this is your amazing ability to support the development and execution of compelling campaigns, on time and on budget.

Duties and Responsibilities:

 

  • Support the development and execution of Select Segment’s marketing communications strategies that provide compelling reasons for brokers and clients to expand their relationship.
  • Work in close partnership with Creative agency partners to deliver on business need, including the development of Project Proposals, Creative Briefs. Support and drive production schedules and budget estimates.
  • Work closely with key matrix partners in Segment Marketing to bring forth the most differentiating market messages in multiple formats for sales to use in a variety of situations.
  • Execute e-mail campaigns, events, presentations and other marketing tools and communications tailored to individual markets.
  • Continually generate ideas and opportunities to innovate, which can include process, media, tactics, and other ideas intended to improve the competitive position in marketing communications.
  • Identify and/or support critical opportunities to communicate to internal audiences and provide editing/review support to ensure consistency of messaging.
  • Secure final sign-offs from subject matter experts, project owners and compliance/legal team.
  • Measure effectiveness of communication strategies and tactics and recommend change/improvement.
  • Partner with Brand to ensure consistency of voice across business advertising/communications and leverage Brand campaigns to support business goals.

Client Description:

Our client is a Fortune 500 company.

Benefits Aquent talent are eligible for a generous health-and-wellness package. Our plan includes:

Medical Insurance Aquent offers access to comprehensive In and Out of Network plans, with contributions toward monthly premiums and often with eligibility within two months of starting work.

Retirement Savings Plan Aquent offers a 401(k) plan, managed by a leader in the retirement field, with immediate vesting.

Other features:

  • Dental insurance
  • Vision insurance
  • Flexible spending accounts
  • Professional training
  • Discounts and Perks

Requirements:

  • Bachelor’s Degree in marketing or communications required
  • 3-5 years marketing experience required
  • Proven project management skills
  • Prior experiencing supporting the development of integrated communications plans that include both traditional and online tactics – Eloqua e-mail campaign platform experience/expertise a plus!
  • Understanding of marketing communications and advertising approaches
  • Past organizational account management roles in an internal corporate or external agency model is a plus
  • Some business acumen and knowledge of business objectives
  • Attention to detail; ability to handle multiple projects and processes simultaneously
  • Creative problem solver, who exercises good judgment in resolving difficult and unusual situations
  • Strong drive to learn and understand the “why” not just the “what”
  • Ability to work in a fast-paced, highly matrixed environment with changing priorities and requirements
  • Able to effectively drive results by fostering collaboration and buy-in
  • Strong relationship management skills and team player who can collaborate with internal and external partners
  • Proven ability and comfort in working directly with senior level business leaders.
  • Ability to learn quickly and gain general understanding of products, services and agency process
  • Excellent written and verbal business communication skill

    Accepted candidates will be required to pass a drug test and background check prior to start.