Our client is looking for a Digital Marketing Expert/Manager. This is a 12months on-site contract role with benefits - Medical, Dental & 401k
The ideal talent will be response for but not limited to:
The Digital Marketing team is responsible for owned, earned, and paid marketing channels for the company. Amongst many responsibilities that lie within, the team is tasked with reaching prospective investors and clients and driving them to our digital ‘flagship store’, to provide a modern experience that meets their expectations, answers their questions, and earns their trust to convert (or keep) them into (as) loyal clients.
The public website (where prospect and clients shop, learn, research, and open accounts) is a critically important acquisition and retention channel for the company. Since over 70% of all clients at some point during their shopping journey visit to learn about offerings, the team is looking for a dedicated individual who can help contribute to this website’s success.
This individual will need to be experienced with redesigning, launching, and maintaining robust B-to-C websites and have excellent project management, interpersonal, analytical, and organizational skills. In addition, this individual must have experience with content creation, storytelling, copywriting, and running client centric research activities.
Additional Job Details: • Website Enhancements and Project Management o The prospect site redesign project is a large venture that is currently underway and you will be joining the working team to help launch a new website. You will: • Assist in the development, project planning, and launching of the new by working with external agencies, developers, senior leadership, and other contributing teams • Own a variety of ‘tracks’ to launch sections of the website on time, while keeping development in scope and within budget • Develop a new section of content on the site that will be a large effort cross-functionally • Track and report on success metrics • Run, own, and participate in usability testing and research initiatives