- East Bay
- Job Terms:
- posted by:
- Jessica Cizek
The Sr. Marketing Analyst serves as an important support role to the Marketing team, helping to further develop Marketing’s critical thinking process. In addition to campaign effectiveness, promotion performance,
and test analysis, the Sr. Marketing Analyst is responsible for proactively providing insights to the Marketing team based on daily tracking and analysis of operational data in a timely and actionable manner.
Principal Duties and Responsibilities:
Design and manage Marketing analytical projects with a focus on promotional and media effectiveness
across a broad range of media, including print, direct mail, email, TV, radio, and online.
Develop and execute campaign and promotion tracking, reporting, and analysis.
Manage marketing testing process including test design and cell sizing; definition of success metrics, test
parameters, and variables; tracking and data acquisition; final results analysis, rollout recommendation
and final executive summary.
Perform ad hoc analysis.
Understand all related company reporting and utilize existing reporting to augment Marketing reporting.
Monitor and negotiate work activities with internal & external partners in order to coordinate timely and
consistent delivery of high quality data, reporting and analyses.
Proactively identify opportunities to improve the effectiveness of marketing programs.
Identify, implement and manage performance tracking and analysis tools.
Serve as the Marketing system and data subject matter expert. Define and communicate customer,
campaign, and promotion data and reporting requirements to IT.
Advance the business with intelligent, quantitatively-derived insights and recommendations.
Special projects as assigned.
Home goods/lifestyle company, but you will be employed by Aquent. Freelancing long-term with Aquent gets you access to some pretty cool things: You're paid weekly with the option for direct deposit Subsidized health (including term life and LTD) and dental benefits after your first four weeks of work (averaging at least 20 hrs/wk) Access to Fidelity 401(k) Access to FSA Program (pre-tax payment toward Bart passes, etc.) Access to our Talent Rewards Program (we reward for referrals!) Access to free online courses via Aquent's Gymnasium to help you develop your skills: http://gymnasium.aquent.com/ Access to free online courses via Lynda.com Aquent support: your Aquent Agent checks in with you during the course of your contract to make sure you're happy and progressing according to your expectations (we're also there to be looking for new opportunities for you when you're close to wrapping up)
3 – 5 years retail industry experience
Strong experience in media analytics
Proven ability to translate analysis into insights that can further enhance marketing program effectiveness
Impeccable attention to detail and accuracy
Very strong graphing/charting/information display skills
Extensive experience extracting data and preparing it for analysis
Expert Excel and SQL skills
MS Access, Brio and SQL / SQL Server BI Development Studio a plus
Superior project management skills
Excellent team player with the ability to bring innovative ideas to the organization
Excellent verbal, interpersonal, and written communication skills
Ability to anticipate needs, innovate and flourish in a fast-paced retail environment
Excellent troubleshooting skills and critical thinking skills
BA or BS Degree required