CRM and Digital Operations Marketing Manager

Princeton, NJ
Job Terms:
posted by:
Erica Schmidt

Job Description:

• Manage business requirements, solution designs and the technical vendors responsible for implementing multi-channel patient and/or healthcare provider programs and day to day operations. 
• Collaborates with Brand Marketing, Operations Program Managers, RM Managers, and Media teams in managing and operationalizing CRM & Digital promotional programs. 
• Define and document business rules that translate campaign requirements into technical specifications. 
• Oversees relationship with database marketing vendor and manage data integration efforts and relationships with external agencies and vendors in the execution of multi-channel, customer centric acquisition, conversion and retention strategies and tactics. 
• Ensure campaigns are appropriately QA tested end to end, before going live. Maintains robust compliance, quality and privacy standards in handling customer information and programs. 
• Monitors relevant operational measurements and business KPI’s, as well as, operational effectiveness and accuracy of the campaigns. 
• Initiates vendor change request and support of ongoing campaign operations. 
• Manages and monitors ongoing projects, tasks, and ensures pull-through of work requests 
• Proactively assesses and recommends operational best-practices and works to ensure standardization and efficiencies across brands, a/o disease areas 
• Provide operational program management including Business Rule Design, inbound/outbound vendor data feeds, end-to-end QA testing, compliance, identification of relevant digital operational measurements, event tagging, business KPIs, and web analytics. 

• A Bachelor’s Degree in Digital Marketing, IT, Marketing or related field required. 
• A minimum of 7-10 years of patient/HCP marketing, database marketing, CRM, marketing, account management, project management and/or other related roles required. 
• Pharmaceutical/Retail/Financial Services industry experienced preferred 
• Demonstrated experience managing multi-faceted, complex CRM programs both internally and with external partners/suppliers 
• Experience managing third party data and vendors, including database, teleservices, fulfillment, etc. vendors 
• Experience operationalizing email marketing, direct mail, data entry, telemarketing (inbound and outbound) and digital marketing programs 
• Strong ability to manage multiple priorities and influence cross-functional stakeholders in a fast-paced environment 
• Prior hands-on experience with operational campaign management and CRM technologies