B2B Social Media Specialist

Hartford County, CT
Job Terms:
W2, Hourly, Depends on Experience
posted by:
Blythe Churchill-Joell

Job Description:

We are seeking a Social Media Specialist to support our Fortune 500 client.  This consultant role will be focused on lead generation initiatives - developing/executing social media strategies & campaigns for U.S. and International business partners. The role will have a specific focus on B2B and B2B2C lead generation campaigns for US Segment business partners.

We are seeing a strategic thinker – who brings understanding of marketing overall, as well as knowledge of the social media marketing space, in particular. Both creative and metrics oriented, the consultant will be adept at developing innovative social communications focused on driving business results.

This role collaborates across the organization’s Digital team – with the Lead Gen team in particular – as well as across Marketing in order to maximize opportunities for social media to drive business objectives and growth.

To fulfill this role, the Social Media Specialist will:

• Develop/contribute to lead gen strategies and campaigns – focused on integrating social into existing or creating new programs, aligned with business KPIs.

• Develop paid social advertising plans and strategy

• Cultivate smart, strategic partnerships that support content and sales objectives, by working with both internal and external teams

• Be responsible for day-to-day channel management – in partnership with other Social Media team members – across the company’s enterprise channels

• Support, communicate and ensure adherence to the company’s Social Media Policies and Governance Guidelines.

• Support the team in daily, monthly and quarterly reporting to senior management

• Contribute to marketing initiatives as they come up and provide additional Social Media team resources, as needed.

Client Description:

Our client is a Fortune 500 company. Benefits Aquent talent are eligible for a generous health-and-wellness package. Our plan includes: Medical Insurance Aquent offers access to comprehensive In and Out of Network plans, with contributions toward monthly premiums and often with eligibility within two months of starting work. Retirement Savings Plan Aquent offers a 401(k) plan, managed by a leader in the retirement field, with immediate vesting. Other features:

  • Dental insurance
  • Vision insurance
  • Flexible spending accounts
  • Professional training
  • Discounts and Perks


Bachelor’s degree in business or related field, or equivalent experience

• 1- 3 years of social media marketing experience with lead generation programs, social selling, social media planning & ad buying preferred (B2B or B2B2C focus).

• Must be both a creative & strategic thinker and know how to take concepts, align them with brand guidelines/objectives and meet business goals/KPIs

• Must be on top of new social media trends and experiences and can think and execute across digital, social and mobile platforms.

• Knowledge of social media publishing platforms and listening tools

• Strong communication – both written and verbal. Solid copywriting and basic social content design skills.

  • Successful candidates will be required to pass a drug screen and background check.