Marketing Specialist

Mississauga, ONT
Job Terms:
posted by:
Annie Lucia

Job Description:

Are you passionate about the transformative effects of technology on the world? How about the ability for technology to help over one million SMBs in Canada to grow? We are looking for a marketing communications professional to help this company empower every SMB in Canada to achieve more through technology and the help of our partners from coast-to-coast-to-coast! 

Below are the core competencies that we look for in a great candidate: 

• Campaign Creation & Execution 
 Work with SMB segment leads and SMB Product Marketing Managers to determine key opportunities for marketing to help achieve business objectives 
 Develop and execute integrated marketing campaigns within budgetary limits and in adherence to timelines 
 Develop and present agency communication briefs in collaboration with key stakeholders based on business objectives outlined by audience and product business owners 
 Prepare and present in-depth work back schedules which include timing, scope of work, and milestones 
 Analyze and report on marketing ROI and business impact 
 Coordinate all internal Marketing and Operation services including digital, web, events and analytics team 
 Budget Management (forecasting, accruals, invoicing) 

• Stakeholder & Agency Management 
 Develop strong relationships with internal stakeholders to ensure business objectives are met 
 Report on campaign progress is reported in a timely and accurate manner 
 Develop strong relationships with agencies to ensure executional excellence and the achievement of campaign objectives 
 Manage agency execution consistently and carefully to ensure campaign timelines, budget, and scope of work are met 

• Data analysis, optimization, reporting 
 Analyze data and trends to apply in development of integrated marketing communication campaigns 
 Analyze campaign KPIs throughout execution and optimize campaigns to achieve best ROI and business impact 
 Report on campaign performance to internal stakeholders at a regular cadence 
 Report quarterly on marketing impact across all activities 
 Leverage subject matter experts internally to ensure that campaigns are executed per best practice 

• Strategic Messaging 
 Create and maintain a consistent SMB message and voice throughout campaign initiatives 
 Maintain the SMB Blog, including writing, editing, SEO as needed 
 Create content for websites, emails, blogs, and more within SMB voice guidelines 

Requirements for a successful applicant: 
• Minimum 3-5 years in marketing communications 
• Experience in agency management 
• Exceptional communication skills (verbal & written) 
• Strong presentation writing skills 
• Ability to manage multiple senior level stakeholders (both internal and external) 
• Strong multi-project management skills essential 
• Ability to work within a complex, matrix-based organization with a clear line of sight to the needs of the business as a whole, and how integrated marketing efforts can support the business at large 
• Resourcefulness and a can-do attitude