This position is responsible for working with the Vice President Digital / Online Creative to provide strategic creative solutions
and to develop a holistic consumer journey across multiple platforms for the brand. The position works closely with global
digital / online creative team, global marketing, global affiliate markets, creative and external agencies on the development
of digital marketing programs that contribute to the achievement of strategic brand marketing objectives. An analytical and
strategic thinker is required to identify new opportunities for the brand.
This role covers a wide range of disciplines, with a focus on evolving brand presence in digital, social & e-commerce
campaigns. This role requires hands-on design skills, ability to multi-task, and in-depth technical understanding to effectively
lead and manage any given project.
Elevate brand as a digital leader with innovative creative executions
Work in partnership with Global Creative, Global Marketing and the compay's Online Division
Work closely with the global affiliates to develop programs that best meet the needs of the markets.
Develop strategic global advertising campaigns across all platforms including digital, mobile, social out-of- home
and in-store to create multi-channel awareness and to increase profitability
Oversee and coordinate in conjunction with other team members the development of digital marketing calendar
that takes into account offline marketing and .com marketing initiatives.
Oversee all aspects of production from a budget to schedule
Understand the Digital / Social / E-com competitive arena, and bring new ideas to the table based
on competitive review of the digital marketplace.
Act as a creative conduit across multiple departments to provide creative solutions to support the brand’s needs
Ensure that all creative reinforces brand’s prestige position and uphold it’s equity.
Oversee the communication with internal creative team as well as external agencies to drive creative development
to ensure on time deliverables.
Candidate should have 8+ years of experience with at least 3 years in fast paced digital environment.
Strong graphic design background including concept development and art direction
Demonstrated expertise designing for the following: digital campaigns across web & mobile, online / mobile banner
creative, social media, product launches and a great working knowledge of e-commerce
Digital integration into a bricks & mortar is a plus
Deep knowledge of digital production software/tools/techniques/processes
(e.g. Adobe Creative Suite, image compression, HTML5)
Digital Media experience with ability to work with agencies to develop digital media plans and insure
proposed plans represent brand priorities and reflect the best negotiated rates
Innovative-willingness to experiment with new concepts and approaches. Comes up with creative solutions to
difficult problems. Ability to source new vendors, technology and platforms
Needs to thrive in a fast paced environment, oversee multiple projects, have attention to detail and work well
with cross functional teams
Strong communication skills to able to present – Clearly communicates expectations. Can relate to a range
of people spanning business to creative to technical discipline
BA / BS / BFA degree