Marketing Automation Specialist

Durham, NC
Job Terms:
posted by:
Heather Farrin

Job Description:

We are seeking an experienced marketing operations contractor to support our client's marketing organization in building and executing automated marketing campaigns including template and asset creation. The successful candidate will have a deep love of technology, troubleshooting, and is eager to implement new systems, tools and technologies to increase the efficiency and effectiveness of the broader marketing team. 


• Set-up, test, execute and track email campaigns, programs, web forms and landing pages in marketing automation system 
• Manage the development and maintenance of re-usable templates 
• Develop and communicate best practices for email campaigns, A/B testing, marketing programs, landing page creation 
• Responsible for the day-to-day administrative and maintenance activities in automation platform and CRM system 
• Provide first-level support for any issues arising from Sales or Marketing and act as a “power user” for both teams answering questions and providing assistance when needed 
• Communicate and manage the escalation of issues via support channels through to resolution 
• Create documentation/how-to-guides outlining processes and developed solutions as a reference for other team members and sales 
• Create and maintain marketing team email calendars 


• BA/BS in Marketing, Business Administration, Computer Science, or comparable degree 
• 3-5 years of work experience in a sales or marketing operations role 
• Knowledge and experience working with Marketing Automation Platforms and email marketing best practices (Eloqua Certification Preferred) 
• Experience using CRM (NetSuite desirable) 
• Strong Microsoft Excel skills 
• Keen attention to detail 
• Organized and reliable, able to efficiently manage multiple tasks 
• Strong troubleshooting, analysis and problem solving skills 
• Strong verbal & written communication skills 
• Ability to work effectively with minimal supervision under tight deadlines. Self-motivated and capable of working independently when needed. 
• Ability to interact comfortably with many personality types and excellent interpersonal skills working in a team environment 
• Ability to interact comfortably with many personality types and excellent interpersonal skills working in a team environment