Media Planner

New York City
Job Terms:
posted by:
Alexa Falcone

Job Description:

Work with media planning and buying agency and internal brand team members to plan, buy and report on media globally to support brand. Heavily digital, social and programmatic but will include some traditional media.

Help draft and publish social content for daily schedule based on overall social strategy

Coordinate social asset requests/production with creative team

Monitor mentions, tags and comments across owned digital and social platforms to action responses/reactions or problem-solving

Monitor social trends in world of brands for potential commentary/content creation

Review analytics weekly with team to help drive strategy tweaks

Experience driving marketing and media go to market plans and activation across agency and/or client settings.

Experience in brand marketing preferred over product marketing.

Experience should include:

Media strategy and planning across channels

Social media activation and content strategy

Agency management

A strong understanding of the Digital Media and Technology business is a must.