#116631

Digital Product Marketing Manager

Location:
Houston, TX
Job Terms:
Temporary
posted by:
Erika Fematt
Date:
04/12/2017

Job Description:

We are looking for a strong Digital Product Marketing Manager to join our growing team!  

Job Location: This role will be on-site in North Houston and will be long term indefinite contract.

Responsibilities Include:

• Develop and manage the execution of the web and social media go-to-market (GTM) plan for server products.

• Develop and manage execution of an in-depth blog calendar around: expert interviews, infographics, research backed data driven posts, how-to articles, beginner guides and more.

• Measure and report performance of all web and social media marketing against goals (ROI and KPIs).

• Consult with the Product Marketing Managers and provide expertise and assistance in the strategy, development and launch of blog, social and digital marketing programs.

• Utilize keyword research around server products to assist the Product Marketing Managers in using them for digital collateral so they are optimized for search engines.

• Develop the value proposition and messaging.

• Utilize the messaging to develop customer facing collateral, as well as channel facing sales enablement material.

• Develop and manage execution of the go-to-market (GTM) plan for the category and select initiatives focused on driving awareness and/or demand.

Education Required:

Bachelor’s degree in Marketing, Business or Engineering

MBA a plus

Knowledge and Skills Required:

• 5+ years’ experience in web and digital marketing

• 5+ years’ experience in product marketing preferred

• Experience in PC servers, hardware, software or services a plus

• Self-starter/independent, able to take a vision and make it a reality

• Strong analytical skills and data-driven thinking

• Excellent skills in writing, developing presentations, and communication

• Project management

• Solid knowledge of website analytics tools (Omniture) preferred