Aquent's Fortune 500 client in Atlanta, GA is looking for a Marketing Product Manager, for a 1-year contract (40/hrs, 5 days, onsite) with potential to extend beyond.
The Client is seeking a Product Specialist for Direct Channel Customer Satisfaction product management with a passion for building an exceptional user experience and improving customers' satisfaction with the digital properties.
Responsibilities: Improve satisfaction on Client.com and mobile experiences including the apps, the agent-facing tools and emerging platforms
Work with UX/Design, development and key business stakeholders to define and plan the launch of new features
Responsible for continuous optimization of products and measuring the success of initiatives in terms of revenue, customer and agent satisfaction and reduce call handle time
Utilize market research, customer and agent feedback, web analytics data, and industry trends to understand customer needs, discover competitive and functional gaps and identify new opportunities to ultimately define a product roadmap
Support the product development lifecycle for Direct Channel customer satisfaction by defining development requirements, helping to create wireframes with digital agency, coordinate design and content for new features, triage bugs, lead User Acceptance Testing, and complete post-launch analysis
Work closely with Product Managers, IT developers, UX designers, and cross-functional commercial and operational business teams to successfully drive, execute and deliver on initiatives
Communicate and coordinate with key stakeholders across the organization to share priorities, roadmap, and key learnings
Define success criteria & metrics of new products & perform post-implementation analysis and ongoing optimization