#116603

Marketing Product Manager

Location:
Atlanta
Job Terms:
Temporary
posted by:
Lauren Rosner
Date:
04/12/2017

Job Description:

Aquent's Fortune 500 client in Atlanta, GA is looking for a Marketing Product Manager, for a 1-year contract (40/hrs, 5 days, onsite) with potential to extend beyond.

The Client is seeking a Product Specialist for Direct Channel Customer Satisfaction product management with a passion for building an exceptional user experience and improving customers' satisfaction with the digital properties.

Responsibilities:

  • Improve satisfaction on Client.com and mobile experiences including the apps, the agent-facing tools and emerging platforms
  • Work with UX/Design, development and key business stakeholders to define and plan the launch of new features
  • Responsible for continuous optimization of products and measuring the success of initiatives in terms of revenue, customer and agent satisfaction and reduce call handle time
  • Utilize market research, customer and agent feedback, web analytics data, and industry trends to understand customer needs, discover competitive and functional gaps and identify new opportunities to ultimately define a product roadmap
  • Support the product development lifecycle for Direct Channel customer satisfaction by defining development requirements, helping to create wireframes with digital agency, coordinate design and content for new features, triage bugs, lead User Acceptance Testing, and complete post-launch analysis
  • Work closely with Product Managers, IT developers, UX designers, and cross-functional commercial and operational business teams to successfully drive, execute and deliver on initiatives
  • Communicate and coordinate with key stakeholders across the organization to share priorities, roadmap, and key learnings
  • Define success criteria & metrics of new products & perform post-implementation analysis and ongoing optimization

  • Requirements:

  • Technical understanding of web applications and website UI design
  • Proven marketing & analytical experience
  • Knowledge of the airline industry, travel landscaping and consumer behavior is a significant plus
  • Minimum of 2 years experience is required
  • Experience with Adobe Analytics (Omniture/Site Catalyst) and Adobe Experience Manager is a major a plus
  • Prior work experience in Digital, Consulting, Network Planning & Scheduling, Operations, Reservations, or Revenue Management is a plus
  • Innate curiosity to continuously improve the digital purchasing experience and reservations agent facing tools for the traveling public
  • Proven track record of successfully working in a cross-departmental team environment and delivering results on time and on budget
  • You must be a self-starter focused on improving digital experiences to achieve business goals
  • A Bachelor's degree in Business or Technology discipline
  • Strong leadership skills, written & oral communication skills, positive attitude, & able to manage change successfully in a fast-paced environment