#116039

Mid Level Copywriter

Location:
RVA
Job Terms:
Temporary
posted by:
Ro Pilla
Date:
03/29/2017

Job Description:

We are looking for a Copywriter to join our client's Creative Team on a 6+ month contract basis. This person will collaborate with graphic and web designers to create ad concepts and present the ideas to senior leadership and cross-functional teams for approval. The ideal candidate will have the ability to persuade and sell-in ideas yet listen and collaborate with leadership to produce the best creative work possible within the project guardrails. RESPONSIBILITIES:  Concepts and executes marketing messages that persuasively deliver the intended business strategy, creative brief and campaign request  Ability to write for all types of advertising/marketing projects such as: print ads, product brochures, flyers, email campaigns, banner ads, outdoor, corporate websites, web landing pages, articles, scripts, TV and radio/video scripts, sales training materials, blog posts, social media, posters and other collateral, etc. – both B2B and B2C  Aptitude for writing customer (insurance purchaser) emails, letters and other customer-centric communications around purchasing or claims that are concise and resonate with the end-consumer in a way that is refreshingly clear and represents our brand and infuses the appropriate personality to convey welcoming, caring and/or instructional messages  Ability to concept and write for the travel agent audience (both B2B and B2C) which includes major travel accounts and their agents (e.g. Travel Leaders, Travel Impressions, Virtuoso, AAA & Avoya) and vary depending on the agents clients (e.g. luxury or family travel)  Ability to concept and write effective eCommerce direct response booking path messages for a wide range of strategic partners and prospects (mostly major travel brands such as airlines, OTAs, event and rail (e.g. Delta, United, Southwest, Expedia, Kayak, Ticketmaster & Amtrak)  Effective at producing high volume of quality work within fast turnaround timeframes, using project management software (Workfront) to maintain accurate project records, reporting and project time tracking.  Initiates own creative or copywriting projects for content development and incorporation, when appropriate, into other campaigns (i.e. customer testimonials/stories)  Lead other copywriters in sharing best practices and working through creative challenges to establish creative/copy strategies, communication hierarchies and tactics by channel, presenting work with strong verbal and written rationales (rooted in consumer/partner insights)  Work with other brand creative team members to lead and contribute to brainstorming sessions to creatively solve business challenges for our client and our strategic partners  Participate in internal meetings with key stakeholders on various projects to receive project briefings and overviews; ability to prioritize time and workload  Conduct internal or external research or interviews in order to write copy that is strategically sound (and complaint in terms of advertising claims, for example) and must be able to work effectively in a cross-functional, cross-divisional environment to solve problems creatively  Ability to quickly learn and comprehend various insurance industry products (mainly travel and event protection plus tuition insurance) and the nuances of each in terms of benefits/features. The statements herein are intended to describe the general nature and level of work being performed in this job. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of incumbents.  Exhibit subject matter expertise in compliance guidelines, product details (we have over 300 products), customer experience, and communication best practices by media channel whether traditional or digital (including character limits, alt tags, contextual hyperlinks, SEO/SEM best practices, mobile or other technical functionality, mobile apps, etc.)  Responsible for original concepts, for clear, concise and convincing writing that is grammatically correct, materially accurate based on research, applies appropriate brand “tone/voice”, adheres to Compliance guidelines, leverages design and digital best practices, “fits” the intended media, includes strong call-to- action that produces intended results  Willingness to fully embrace our client's high performing organization culture, for which the dimensions include making significant impact to business results through effective and timely execution, a natural passion and commitment to the success of the organization, a continual pursuit of knowledge garnering expertise to make informed and timely judgments and decisions, and a willingness to work with others to ensure positive outcomes on mutual objectives communicating clearly and candidly  Exemplifies leadership and people attributes to support our client's culture to include entrepreneurship, trust, customer and market excellence, and collaborative leadership QUALIFICATIONS  Demonstrated experience in creative copywriting, preferably at and advertising/marketing agency or in-house agency  Bachelor’s degree in English, Communications or PR required; Master’s degree preferred.  Proficiency in Adobe Creative Suite plus Microsoft Word, PowerPoint, Outlook, Excel and content management software such as Wordpress; MAC and PC  Talent, judgment and imagination to create ideas and words for the creation of marketing communications and direct response advertisements  Knowledge of proper writing mechanics and prose; punctuation, spelling, structure and organization of writing, etc.  Experience and understanding of writing for a company with strict Compliance and Legal regulations such as the insurance or other financial services industry preferred.

Client Description:

Corporate - Financial Services

Requirements:

MUST HAVE A PORTFOLIO WORKING WITH AQUENT Freelancing long-term with Aquent gets you access to some pretty cool things: - Subsidized health and dental benefits after your first four weeks of work (averaging at least 20 hrs/wk). - Access to Fidelity 401(k) - Access to FSA Program (pre-tax payment toward bus passes, etc.) - You're paid weekly - Direct deposit for your paycheck - Access to our Talent Rewards Program (we reward for referrals!) - Access to free online courses via Aquent's Gymnasium, to help you develop your skills: http://gymnasium.aquent.com/ - Access to free online courses via Lynda.com - Your Aquent Agent checking in with you during the course of your contract to make sure you're happy and progressing according to your expectations (we're also there to be looking for new opportunities for you when you're close to wrapping up)