Email Marketing Specialist

Framingham, MA
Job Terms:
posted by:
Luisiana Cruz

Job Description:

Role Description
Assist in the development of all email marketing campaigns across the portfolio of brands to achieve brand goals and drive traffic, repeat visitation, cross sells and efficient ROI to the e-commerce sites

Key Responsibilities
Create, maintain and circulate the multi-banner and Loyalty email deployment calendar
Work cross-functionally with Brand, Insights & Analytics, Site Management and Merchandising to support email execution, from briefing to final deployment
Create campaign tracking links within web analytics tool
Deliver final assets and data to the third party email service provider and set up email campaigns within the tool
Work with the email service provider through all rounds of proofing, changes and final deployment
Support the execution of A/B email testing
Assist the Senior Email Marketing Specialists and Email Marketing Manager with the development of campaign segmentation
Work with the email agency to stay on top of competitive email landscape and trends to make recommendations for campaign improvements
Utilize third party email service provider and web analytics provider reporting tools to gather and analyze results
Support the creation of daily, weekly and monthly email campaign results reports