- El Segundo, CA
- Job Terms:
- posted by:
- Jennifer Torrens
Large Consumer Products company in El Segundo is seeking an Associate Marketing Manager to join their team. This is a temporary 5-month position with the possibility of extending.
Duties: KEY RESULTS AREAS:
1. Consumer and Customer Insights
2. Strategic Thinking
3. Marketing Plan Development and Execution
4. New Product Development
5. Analysis and Action
Consumer and Customer Insights
-Applies to marketing plan and product thorough understanding of global consumer, shopper, customer and channel insights for segment, brand and category
-Assists research team in execution of research studies
-Evaluates competitive set for category, brand and segments
-Analyzes retail placement and positioning
-Communicates positioning and relevance for product, segment, brand and price point
-Collects and analyzes data to drive the business. Formulates implications based upon analysis.
-Partners with team to develop worldwide slots and rationale
Marketing Plan Development and Execution
-Analyzes results of marketing programs to support development and on-going refinement of marketing plans
-Clearly articulates brand objectives and strategies to maximize the contributions of internal and external partners
New Product Development
-Partner with Marketing Manager to lead product development process and team
-Shares thorough understanding of competitive set for category, brand and segment around the world with product development team.
-Works with team to achieve target cost, margin contribution, retailer margin and schedule
Analysis and Action
-Updates line lists and merchandising outlines, assists with forecasting and quota management
-Evaluates results of marketing programs, including POS, shipping and brand attributes, to support development and on-going refinement of marketing plans
Skills You have:
-Passion for the success of your brands. What does that look like? A proven willingness to go the extra mile, to take on the things that need to be done and a positive attitude that rolls with changes in a dynamic environment
-Relationship skills that work across teams, licenses and functions. What does that look like? Excellent communication skills, the ability to compromise, the ability to give feedback in an effective and constructive manner, and the desire to work with skill sets across the entire organization.
-Leadership ability that ultimately betters the team. What does that look like? The ability to drive change and results through influence and focus, and demonstrated expertise in the field.
-Storytelling and presentation skills that deliver and work across brands. What does that sound like? An exceptional ability to communicate the story of your brand and your passion in a persuasive manner, with a voice that's strong, clear and focused.
-Desire to move the brand's legacy of success into our future of innovation
-Foundational knowledge of the business objectives related to marketing/brand management, a demonstrated understanding of standard marketing techniques and a basic understanding of annual financial plans.
EXPERIENCE, KNOWLEDGE, SKILLS REQUIRED:
-Minimum 4 years (2 years with MBA) experience in consumer or brand marketing
-Thorough understanding of standard marketing techniques
-Demonstrated leadership ability, strong analytical and strategic thinking skills
-Excellent written/verbal, time management and quantitative/analytical skills required
-Ability to differentiate and create compelling positioning statements and relevance for our consumers and customers
PERSONAL ATTRIBUTES REQUIRED:
-Proven ability to drive change and results through influential leadership skills
-Demonstrated strong facilitation skills and ability to identify common ground amongst individuals with divergent opinions and perspectives
-Demonstrated strong presentation skills with a persuasive nature
-Proven ability to effectively manage multiple projects in a dynamic environment
-Demonstrated positive attitude, sees challenges as opportunities and translates them into actionable items
Bachelor's degree in marketing, business or related field; MBA preferred
-Highly competitive salaries: commensurate with experience
-Insurance: Excellent medical benefits with premiums largely subsidized by Aquent