Art Director

McLean, VA
Job Terms:
Hourly rate dependent on experience
posted by:
Lara Mason

Job Description:

Aquent is partnering with a national client who is seeking a sharp, ambitious Art Director to conceptualize and produce best-in-class creative assets for their social channels. You will have a passion and avid understanding of the specific demands of digital media. You can create big-picture plans and the technical chops to execute them flawlessly. You have strong opinions about fonts, brand standards, and an insatiable appetite for visual storytelling utilizing the latest trends. You’re ready to take the next step and become a passionate member of a growing creative team.

This role requires self-assurance as well as initiative to seek out new trends and incorporate them into every digital channel to influence consumers and promote brand loyalty. This role will work collaboratively with a copywriter where you will conceive, articulate, and create best-in-class imagery to promote goals and messaging for lines of business and their brand. You will be a keen team player and a self-sufficient multi-tasker who brings original approaches and innovative ideas to all social channels including but not limited to Facebook, Twitter, Instagram.

Essential Job Duties:
• Understands that the creative brief is a unifying document that identifies the important key benefits for a campaign or launch and is essential for answering the “why”
• Can combine the power of words, design, and the overall imagery to evoke a cultural and emotional reaction
• Helps to develop a deeper brand imagery library by commissioning illustrators and photographers
• Understands the goal(s), audience, and message of a campaign and create compelling imagery for all types of content across all social platforms
• Ensure all content follows brand standards, is on-brand, consistent in terms of style, quality and tone of voice, and optimized for user experience for all social platforms
• Maintain a strong understanding of marketing, story-telling and advertising principles
• Maintain awareness of the latest industry trends in social, print, web, and broadcast
• Have a competitive drive to be at the forefront within our market on a social content level
• Becomes a part of a competitive, innovative, results-oriented culture that promotes openness, teamwork, mutual trust, positivity, and respect

Job Requirements:
• Excellent aesthetic judgement
• Can determine how best to represent a concept visually by determining approach and style
• Excellent verbal and interpersonal communications skills
• Can think both creatively and strategically and deliver tactically
• Ability to adhere to and push the aesthetic style of the brand’s visual imagery
• Has a thorough understanding of photography, typography, and the digital world
• A persuasive and confident approach to creativity
• Technical knowledge and understanding of social media platforms
• A strong portfolio that includes exceptional conceptual examples for social, digital campaigns, print, and broadcast
• The understanding that copy and design support each other and truly tell a compelling story together
• A keen attention to detail
• Great presentation skills, both internally and client-facing that express your ideas clearly
• Experience in creating best-in-class content using imagery to engage core audiences
• Effective project management and organization skills
• The ability to manage multiple deadlines and content schedules
• Ability to improve quality results by studying, evaluating, and identify work process improvements

Basic Qualifications
• Bachelor’s degree or military experience
• At least 5 years of work experience creating digital, print, and multimedia brand experiences
• At least 5 years of work experience with Adobe Creative Suite for Mac
• At least 2 years of work experience with social media platform features and functionality

Preferred Qualifications
• 3 years of brand and agency experience in an Art Director role
• Someone who can connect with the target audience
• Stand out but fit in—this is a fun group and a cool culture so be a part of it