#115036

Brand Manager I

Location:
Seattle
Job Terms:
Temporary
posted by:
Cat Barrios
Date:
03/07/2017

Job Description:

Top Three:
1. Must be able to work across an organization and with supplier partners (vendor management)
2. Ability manage multiple priorities and manage deadlines
3. Strong analytic skills and making decisions

This will be supporting exclusively the team that supports opportunity suppliers. These stores are ones that are in certain communities where Client partners to build up the community and sell and purchase local products to boost the community. They will help with souring new openings, and maintaining current relationships. They will be working across the markets that these stores are present in, some of these include Chicago, Ferguson, Phoenix, and Baltimore.

Team Culture: Very collaborative group - there is a sense of being able to work closely together and leaning on one another to find success. They work in conjunction with other food branding teams which are an additional 5 people which is mostly done through conference call.

Responsibilities and essential job functions include but are not limited to the following:
Business Management:
- Develops and manages product line business plans. Creates and presents the business case for new programs to support growth strategies and profitability targets. Makes recommendations regarding product objectives and strategy, positioning, pricing, packaging and product lifecycle. May provide information and direction for planning, forecasting and managing inventories.
- Assists in the development of annual operating and marketing plans. Makes recommendations regarding product objectives and strategy, positioning, pricing, packaging, promotions and advertising.
- Develops strategic assessments, including SWOT analyses, for products and programs.
- Initiates or suggests analysis (financial, consumption or consumer) to influence strategic plans.
- Applies consumer insights and market research to gain understanding of consumer, customer, competitive environment and channel needs for the product or category. Briefs in consumer insights and analyzes consumer research to determine new marketing and product opportunities.
- Analyze information to support the development of a 12/18 month sales & operations planning product forecast at the category level for new and existing products.
Marketing & Promotions:
- Leads cross-functional and/or cross-channel teams to develop integrated launch programs or marketing promotions.
- Builds strong relationships within a matrix structure to ensure marketing message consistency and adherence to brand guardrails.
- Collaborates with Creative Studios to execute marketing creative from brief development through concept evaluation to delivery of the final execution.
- Coaches and mentors teams to enhance marketing and brand knowledge.
- Flawlessly implements and executes marketing strategies to support business objectives.
- Identifies and quantifies specific product drivers in support of marketing calendar strategies.
Product Innovation:
- Leads the development of new products and product-related marketing opportunities, from concept to commercialization.
- Manages project teams and timelines to deliver products and programs. Strong leadership of cross-functional partners required to ensure successful launch.
- Strong collaboration across regions and channels required to gain a deep understanding of their market needs from a consumer and business standpoint.
- Assists in defining strategy reflecting competitive and consumer trends and market needs.
- Creates and /or manages the innovation funnel/roadmap for platforms that deliver against the objectives and strategies.
- May lead new and optimized strategic initiatives that deliver against the brand positioning and strategic assessment of platforms within competitive context.
- Assist with capacity, sourcing, and cost reduction opportunities with SCO to ensure consistent supply.
Summary of Experience
- Progressive experience in product or brand management. 5-7 years
- Project leadership in a cross-functional environment. 3-5 years
- MBA strongly preferred.
Basic Qualifications
- Bachelors degree or 4 or more years of US military experience
- 3 or more years of experience in a role supporting marketing, brand management or product management
- 1 or more year(s) of experience in a role managing 2 or more budgets
- 3 or more years of experience in a role leading the development of new or existing products or strategies from
conception to implementation
Required Knowledge, Skills and Abilities
- Strong analytical and technical skills; comfortable with syndicated data.
- Working knowledge of financial planning, forecasting assortment planning and inventory management.
- Strong knowledge of marketing vehicles and marketing fundamentals.
- Ability to analyze business trends and financial metrics, including sales, return on investments, and profit and
loss.
- Must be able to work in a matrix environment, able to collaborate cross functionally, and be a strong team
player.
- Strong interpersonal skills.
- Ability to communicate clearly and concisely, both orally and in writing.
- Ability to work both independently and as part of a team.
- Strong organizational and problem solving abilities.
- Functions effectively with ambiguity.
- Ability to balance multiple priorities and meet deadlines.

Must have:
Ability to analyze business trends and financial metrics, including sales, return on investments, and profit and loss.
- Must be able to work in a matrix environment, able to collaborate cross functionally, and be a strong team player.
- Strong interpersonal skills.
- Ability to communicate clearly and concisely, both orally and in writing.
- Ability to work both independently and as part of a team.
- Strong organizational and problem solving abilities.
- Ability to balance multiple priorities and meet deadlines.
- Functions effectively with ambiguity.

Nice to have:
- Working knowledge of financial planning, forecasting