Social Media Copywriter

McLean, VA
Job Terms:
posted by:
Lara Mason

Job Description:

Capital One is seeking an acute, energetic copywriter who has a passion and avid understanding of the specific demands of digital media to conceptualize and produce best-in-class creative assets for our social channels. You will be confident, comfortable, and able to rise to any challenging brief with a keen eye for detail, and a drive to deliver the sharpest, most engaging copy. In short, you will love the power of words, storytelling, and appreciate brevity. You’re ready to take the next step and become a passionate member of a growing creative team.

This role requires complete self-assurance as well as initiative to seek out new trends and incorporate them into every digital channel to influence consumers and promote brand loyalty. This role will work collaboratively with an art director where you will conceive, articulate, and create best-in-class copy to promote goals and messaging for Capital One lines of business and our Always On brand. You will be a keen team player and a self-sufficient multi-tasker who brings original approaches and innovative ideas to all social channels including but not limited to Facebook, Twitter, Instagram.

Essential Job Duties:
• Understands that the creative brief is a unifying document that identifies the important key benefits for a campaign or launch and is essential for answering the “why”
• Develops fantastic creative concepts and fresh content, stories, blogs, and social media posts
• Understands the goal(s), audience, and message of a campaign and create short-form copy for all types of content across all social platforms
• Ensures all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for user experience for all social platforms
• Maintains a strong understanding of marketing, story-telling and advertising principles
• Researches, writes, edits, and proofs all levels of copy created and produced by the team
• Maintains awareness of the latest industry trends in social, print, web, and broadcast
• Have a competitive drive to be at the forefront within our market on a social content level
• Becomes a part of a competitive, innovative, results-oriented culture that promotes openness, teamwork, mutual trust, positivity, and respect

Job Requirements:
• Excellent written, verbal, and interpersonal communications skills
• Can think both creatively and strategically and deliver tactically
• Ability to adapt writing style to fit the brand’s voice, tone, and audience
• A persuasive and confident approach to creativity
• Technical knowledge and understanding of social media platforms
• A strong portfolio that includes exceptional copy examples for social, digital campaigns, print, and broadcast
• The understanding that copy and design support each other and truly tell a compelling story together
• A keen attention to detail
• Great presentation skills, both internally and client-facing that express your ideas clearly
• Experience in creating best-in-class content using words and images to engage core audiences
• Effective project management and organization skills
• The ability to manage multiple deadlines and content schedules
• Ability to improve quality results by studying, evaluating, and identify work process improvements

Basic Qualifications:
• Bachelor’s degree or military experience
• At least 2-3 years of work experience specializing in communications and creative writing
• At least 2-3 years of work experience writing copy for digital, print, and multimedia brand experiences
• At least 2 years of work experience with social media platform features and functionality

Preferred Qualifications:
• 3 years of brand and agency experience in a Copywriter role
• A marketing and advertising ink slinger magician
• A word wizard
• A brand word wrangler and message whisperer
• Someone who can connect with the target audience
• The writer of all things
• Stand out but fit in—this is a fun group and a cool culture so be a part of it