- Redmond, Wa
- Job Terms:
- posted by:
- Annie Lucia
This person will need to be able to think on their feet about marketing and how does the data relate to the plan. This is the primary project this person will be working on. This person will be creating focus groups and working with employees to get employees to attend these events. This person will help with developing a campaign to talk to the various audiences in languages and mediums that makes sense to the different groups. Targeting non-engineers to attend these events.
Coordinates the development of company marketing programs. Responsible for assessment of potential markets, product life cycle planning, coordination of technical product development, development of product strategies, definition of promotional activities and product launch. Additional responsibilities include; reporting, program management and administration, draft communications and newsletters, calendar, and partner communications. May maintain tool(s), manage vendor relationship and coordinate events.
Top 3 required skills:
1 Guerilla Marketing Experience
2 Data driven marketing campaigns
3 Segmentation Experience – someone who can segment an audience and can develop different messages for varied audiences