- Lake Forest
- Job Terms:
- posted by:
- Jessica Wolcott
We are seeking a Social Media Specialist for one of our clients located in Lake Forest. This person will be responsible for supporting a retail fortune 500’s social media initiatives in partnership with the Social Media Manager
They will be responsible for maintaining the social media properties and for scheduling, disseminating and reporting on social content via the company’s social media platform (Radian/Buddy Media)
In addition, they will be responsible for managing the creative development and deployment for the company’s owned social communities (i.e. creative development of backgrounds on Facebook, Twitter, LinkedIn, YouTube, FB tabs and contest submission forms) and assist in developing social media campaigns
As part of the social media team, they will also share the community management function with team members to ensure that the team is actively listening, engaging and responding to customers in properties on a daily basis.
They will nee to possess strong working knowledge of all aspects of social media (Facebook, Twitter, YouTube, video, web searches, cross-channeling, etc.). Includes proficiency in setup, management, security/risk, media interactions, SEO strategy, tagging and content manipulation to bring greatest value.
Strong social analytics skills. Will be primarily responsible for generating all social reports – monthly listening reports, campaign reports, digital/content/campaign reports for the team.
They will also assists in managing the Social Media Editorial Calendar with the team. Content management responsibilities include meeting with internal stakeholders, generating content ideas and campaign tactics, obtaining legal and organizational review, posting content in select tools, securing analytical tagging and media links, and providing insights and reporting as required.
Responsible for community management and interactions (as shared by the team and per the calendar) with the companies social communities (Facebook, Twitter, YouTube, forums etc.) and social programs, ensuring they are customer centric and focused on the needs of the audience.
They will manages relationships with customer community advocates and with the aid of internal parties to maximize this relationship for mutual benefit of the company.
Listens to and monitors conversations using company’s social media management tools (Salesforce Radian6 Listening & Engagement Console, Command Center and Buddy Media Content Publisher). Routes questions to appropriate SMEs within the organization to answer. Aggregate listening themes and conversations to inform key business stakeholders of customer issues and needs.
Drives conversation and engages in the official voice within the communities. Interacts with communities members and identifies and builds relationships with key advocates. Actively 'listen' to the social media community. Monitor user comments and responds on regular, specified schedule; post appropriate responses/referrals to departments, etc. as outlined by social media policy and specific response parameters.
Project manages social media campaigns with internal stakeholders and provides support to the team on larger campaign initiatives. Responsible for developing creative request forms for social property assets and managing creative changes outs on a scheduled basis.