#113788

eCommerce Marketing Manager

Location:
Milwaukee, WI
Job Terms:
Permanent
posted by:
Devin Martin
Date:
02/07/2017

Job Description:

Exciting direct hire opportunity with a large, global brand. As Marketing Manager, responsibilities include analyzing, reviewing, recommending and building strategic and tactical changes to Internet Properties that drive business profitability by increasing visitors, improving conversion rates, capturing larger average order sizes and managing margin performance.

To perform this job successfully, the individual should have a comprehensive understanding of: Internet best practices and the impact that these have on SEO Internet Marketing best practices that result in customer acquisition, retention and growth

Managing and directing website Technical Structure, Design & Aesthetics, Content, Navigation, Information Architecture, Branding/Marketing, Performance, and Functionality efforts to positively impact eCommerce efforts

Degree in Marketing with Online Marketing experience 5 – 10 years experience managing websites

Ability to specify technical changes to technical/development teams

An in depth understanding of search engines, search engine optimization and factors that influence high rankings in Google

Experience with PPC - Management of Pay per click programs

Backlinking: can demonstrate successful link building campaigns that result in the acquisition of large volumes of inbound, high quality links

Experience with web analytics tools (Urchin, Webtrends, Omniture)

Experience using a CMS and an understanding of the impact they have on SEO Knowledge of Google Adwords, Yahoo Search Marketing and MSN AdCenter

Ability to compile and analyze search data and metrics and make decisions regarding campaign direction

Ability to perform click through rate, conversion, spend and creative analysis to identify growth/optimization opportunities

Outstanding customer service skills

Ability to work independently and within a team environment

Strong independent decision-making, organizational, planning and problem-solving skills

*Relocation package available*

Requirements:

Required: Bachelor degree in Marketing, Business or a related subject MBA/MS or equivalent work experience Post graduate training in Marketing and/or Management 10 or more years prior experience in Sales, Marketing, Channel Management, and/or Product Development with progressively more responsibility and a track record of results At least 5 years of P&L or Budgeting responsibility Previous supervisory or coaching experience.