Lead Gen Campaign Consultant

Hartford County, CT
Job Terms:
W2, Hourly, Depends on Experience
posted by:
Blythe Churchill-Joell

Job Description:

Our client, a Fortune 500 organization is looking to grow their Lead Generation team with the addition of a qualified Consultant to support their Telemarketing work. The team supports marketing targeting small to medium-sized US-based B2B clients by partnering to develop marketing insights and execute campaigns for local market acquisition goals. The Lead Generation team works closely with the Sales teams to understand local market goals and buyer needs. The team also partners with multiple Marketing teams to scale resources and expertise.

Key areas of focus within this role include:

Vendor Management Support

  • Work with vendor management lead to support vendor selection process
  • Facilitate calibration meetings to monitor vendor production levels and KPIs
  • Manage budget and capacity plans related to telemarketing
  • Support training needs for telemarketing reps
  • Evaluate telemarketing reps’ calls and process for managing leads in CRM tool
  • Evaluate process for managing leads in CRM tool
  • Help to develop business rules to continue to improve the program

    Support Execution of Lead Generation Campaigns in Salesforce.com (SFDC) CRM Tool

  • In depth understanding of lead management process in SFDC, including vendor capabilities and responsibilities, Sales process and data
  • In depth understanding of technical aspects, including Lead Object fields and how to update

    Support Internal Training Programs and Communications

  • Support training needs for Sales teams, i.e., Presale, New Business Managers, Sales Managers
  • Facilitate frequent collaboration meetings with Sales teams

    Project Management

  • Meet with internal clients to develop and execute lead management campaigns
  • Assess client needs
  • Develop written strategy and implementation plan to address needs
  • Work with internal and external resources and teams including:

    • Creative services

    • Legal compliance

    • Data Analytics (List development, Post-campaign results analysis)

    • Lead Management Digital specialists

    • Salesforce.com

    • Telemarketing vendor

    • Sales teams and their broker partners

  • Update internal clients on campaign results on an ongoing basis culminating in post-campaign results and learnings presentation.

  • Client Description:

    Our client is a Fortune 500 company.

    Aquent talent are eligible for a generous health-and-wellness package. Our plan includes:

    Medical Insurance
    Aquent offers access to comprehensive In and Out of Network plans, with contributions toward monthly premiums and often with eligibility within two months of starting work.

    Retirement Savings Plan
    Aquent offers a 401(k) plan, managed by a leader in the retirement field, with immediate vesting.

    Other features:

  • Dental insurance
  • Vision insurance
  • Flexible spending accounts
  • Professional training
  • Discounts and Perks

  • Requirements:

    Desired Candidates will bring:

  • 3+ years Experience with Lead Generation programs and Telemarketing/Telemarketing programs and vendors
  • 3+ years Experience with B2B Direct Marketing programs, including:

    • Optimizing channels (telemarketing, email, paid social, paid search, website, retargeting)
    • Measuring and reporting KPI’s, and interpreting analytics to glean learnings from campaign results
    • Experience with Account Based Marketing

  • 3+ years of Project Management Experience
  • Strategic Planning: Understand client need and translate that into an effective Lead Generation campaign
  • Excellent project planning and budget planning skills
  • Goal oriented and personally accountable; resourceful and self-directed; continuous learner
  • Adaptable and flexible; open minded, innovative and creative – seeks “out of box” solutions
  • Strong business acumen and ability to manage complex lead generation initiatives
  • Ability to define and align multiple priorities and manage multiple tasks under deadlines
  • Ability to effectively lead, collaborate with and influence partners, team members, clients and vendors through effective communication (including listening, writing, speaking and selling)
  • Ability to work effectively with people across all departments and at all levels of the organization
  • Knowledge of and ability to share best practices and latest trends on lead generation with other areas to foster efficiency and innovation
  • Improve performance outcomes relative to key client expectations
  • Execute projects on time and on budget
  • Strategic Planning: Understand client need and translate that into an effective Lead Generation campaign
  • Excellent analytic skills; superior logic
  • Excellent communication and presentation skills
  • Hands-on experience and strong knowledge of Microsoft Office required, Salesforce.com (or similar CRM) desired and Eloqua 10 (or similar digital communications platform)is helpful.

    Selected candidates will be required to pass a drug test and background check prior to start.