{"id":15943,"date":"2025-09-02T18:00:00","date_gmt":"2025-09-02T23:00:00","guid":{"rendered":"https:\/\/aquent.com\/?p=15943"},"modified":"2025-09-02T18:00:00","modified_gmt":"2025-09-02T23:00:00","slug":"how-designers-can-build-a-visually-engaging-case-study","status":"publish","type":"post","link":"https:\/\/aquent.com\/en-au\/blog\/how-designers-can-build-a-visually-engaging-case-study","title":{"rendered":"How designers can build a visually engaging case study"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<?xml encoding=\"UTF-8\"><html><body><p class=\"wp-block-paragraph \"><a href=\"https:\/\/aquent.com.au\/agent\/karen-monjo\/\" title=\"Karen Monjo's profile on the Aquent website\">As a recruiter<\/a>, I review design-related case studies every single day. One thing I notice repeatedly is a <a href=\"https:\/\/aquent.com\/en-au\/blog\/how-to-make-your-ux-case-study-stand-out\">case study<\/a> that consists of scrolling pages of text.<\/p>\n<\/body><\/html>\n\n\n<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<?xml encoding=\"UTF-8\"><html><body><p class=\"wp-block-paragraph \">And while the content might be great, exceptional even, you have to remember that we are all (mostly) visual people. Even if you have a lot to say, you need to find a way to break your case study up with visuals so it is easy for the reader to consume.<\/p>\n<\/body><\/html>\n\n\n<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<?xml encoding=\"UTF-8\"><html><body><p class=\"wp-block-paragraph \">I see many case studies <a href=\"https:\/\/aquent.com\/en-au\/blog\/how-to-navigate-ndas-when-showcasing-design-and-research\" title=\"how to navigate NDAs when showcasing design and research\">with no visuals<\/a>. No artefacts. No real sense of the designer&rsquo;s process because maybe the work never went live, the project was paused, or your role focused on UX or research rather than final screens.<\/p>\n<\/body><\/html>\n\n\n<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<?xml encoding=\"UTF-8\"><html><body><p class=\"wp-block-paragraph \">However, here is the thing: that doesn't mean your contribution is not valuable. It means you need to tell the story in a way that is easy to consume and makes people want to read it.<\/p>\n<\/body><\/html>\n\n\n<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<?xml encoding=\"UTF-8\"><html><body><p class=\"wp-block-paragraph \">So, I took this question to <a href=\"https:\/\/www.linkedin.com\/in\/karenmonjo\/\" target=\"_blank\" rel=\"noopener\" title=\"Karen Monjo on Linkedin\">my LinkedIn<\/a> network to ask how to solve this problem, and wow, what a response! Thank you to everyone who chimed in.<\/p>\n<\/body><\/html>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Golden Nugget: A Conversation That Stood Out<\/strong><\/h2>\n\n\n<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<?xml encoding=\"UTF-8\"><html><body><p class=\"wp-block-paragraph \">One conversation in particular really made me stop and think that this could be the answer to the problem!<\/p>\n<\/body><\/html>\n\n\n\n    \n<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<?xml encoding=\"UTF-8\"><html><body><p class=\"wp-block-paragraph \"><a href=\"https:\/\/www.linkedin.com\/in\/wallacebeeson\/\" target=\"_blank\" rel=\"noopener\" title=\"Wallace Beeson on Linkedin\"><strong>Wallace Beeson<\/strong><\/a><strong> (Senior UX Designer) shared:<\/strong> &#8220;<em>Sometimes I have taken to creating portfolio-specific artefacts during a project, just so I will have something to showcase what cannot be seen in pretty pictures. UX is like backend development, and VD is like frontend. One is harder to show off, especially for an unfinished or unpublished project. The best advice? Make your portfolio part of your project as it happens and do not wait until it is over.<\/em>&#8220;<\/p>\n<\/body><\/html>\n\n\n<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<?xml encoding=\"UTF-8\"><html><body><p class=\"wp-block-paragraph \"><a href=\"https:\/\/www.linkedin.com\/in\/jortenzi\/\" target=\"_blank\" rel=\"noopener\" title=\"Joe Ortenzi on Linkedin\"><strong>Joe Ortenzi<\/strong><\/a><strong> (Principal Design Consultant) added:<\/strong> &#8220;<em>Excellent strategy, Wallace. But I also recommend writing the full case study as soon as you can, at the end of a project. You may forget interesting points or miss collecting resources that would illustrate your story if you wait too long. Writing while it is fresh means you will capture the real value.<\/em>&#8220;<\/p>\n<\/body><\/html>\n\n\n<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<?xml encoding=\"UTF-8\"><html><body><p class=\"wp-block-paragraph \">And honestly, I think this is the golden nugget.<\/p>\n<\/body><\/html>\n\n\n\n\n<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<?xml encoding=\"UTF-8\"><html><body><p class=\"wp-block-paragraph \"><strong>Here is why:&nbsp;<\/strong><\/p>\n<\/body><\/html>\n\n\n\n<ul class=\"wp-block-list\">\n<li>By creating artefacts along the way, you are never stuck with \u201cnothing to show.\u201d&nbsp;<\/li>\n\n\n\n<li>By writing it up while it is fresh, you keep the details and the impact intact.<\/li>\n<\/ul>\n\n\n<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<?xml encoding=\"UTF-8\"><html><body><p class=\"wp-block-paragraph \">If you can do both, you have everything you need to build a compelling case study, even if there are no polished final screens.<\/p>\n<\/body><\/html>\n\n\n<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<?xml encoding=\"UTF-8\"><html><body><p class=\"wp-block-paragraph \">There was also a wealth of other great advice that came from this discussion. Here are seven practical tips to make your text-heavy case studies engaging and easy to read:<\/p>\n<\/body><\/html>\n\n\n\n<h2 class=\"wp-block-heading\">7 Tips to make a text-heavy case study work<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Visualise your thinking: <\/strong>Add journey maps, diagrams, or flowcharts, even rough ones. They show how you solved the problem.<\/li>\n\n\n\n<li><strong>Include early artefacts:<\/strong> Wireframes, sticky notes, or even a whiteboard photo. It makes your process tangible.<\/li>\n\n\n\n<li><strong>Anonymise if needed:<\/strong> Cannot share real screens? Blur details or recreate simplified mockups to illustrate the point.<\/li>\n\n\n\n<li><strong>Focus on impact, not output:<\/strong> Call out measurable results. \u201cReduced onboarding time by 30%\u201d tells a better story than a screenshot ever could.<\/li>\n\n\n\n<li><strong>Write for skimmers:<\/strong> Break up the text with bullet points, section headings, and key callouts so readers can scan and still understand the content.<\/li>\n\n\n\n<li><strong>Frame your role clearly:<\/strong> \u201cI led user research with 12 participants\u2026\u201d helps people see your contribution at a glance.<\/li>\n\n\n\n<li><strong>Tell the story, not just the steps:<\/strong> Instead of \u201cWe did user testing,\u201d explain what you learned and how it changed the outcome. That is the real value.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">My takeaway about making your case study more visual<\/h2>\n\n\n\n    \n<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<?xml encoding=\"UTF-8\"><html><body><p class=\"wp-block-paragraph \">This is something almost no one thinks to do during a project, and then when it is time to create the case study, it feels like an impossible task.<\/p>\n<\/body><\/html>\n\n\n<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<?xml encoding=\"UTF-8\"><html><body><p class=\"wp-block-paragraph \">If you start building your case study as you work and write it up while it is still fresh, you will never be left with a wall of text that no one wants to read.<\/p>\n<\/body><\/html>\n\n\n<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<?xml encoding=\"UTF-8\"><html><body><p class=\"wp-block-paragraph \">You will have a clear, compelling story that shows your value, even if there are no glossy final screens.<\/p>\n<\/body><\/html>\n\n\n<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<?xml encoding=\"UTF-8\"><html><body><p class=\"wp-block-paragraph \">That is what will make your case studies stand out.<\/p>\n<\/body><\/html>\n\n\n<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<?xml encoding=\"UTF-8\"><html><body><p class=\"wp-block-paragraph \">PS. If you'd like to see the original post that led to me writing this article, you can check it out <a href=\"https:\/\/www.linkedin.com\/posts\/karenmonjo_case-study-question-designers-id-love-activity-7356553073562996737-7Hou?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAABsmf8ABlcQQuQUZbkZnD1S1NUzKNzIo7og\">here. <\/a>Feel free to comment and let me know your best tip for creating case studies when you do not have final visuals to show. &nbsp;<\/p>\n<\/body><\/html>\n\n\n\n\n\n<h3 class=\"wp-block-heading\">In summary, how to make your case study more visually appealing?<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Start building it as you work on a project and write it up while the details are still fresh in your mind.<\/li>\n\n\n\n<li>If you don't have final screens or visuals, you can make your case study more engaging by including other artefacts like wireframes, diagrams, or even photos of sticky notes.<\/li>\n\n\n\n<li>It's essential to focus on the impact and results of your work, such as &#8220;reduced onboarding time by 30%,&#8221; rather than just showing the final output.<\/li>\n\n\n\n<li>Make your text easy to read by using headings, bullet points, and key callouts so that readers can quickly skim and still understand your story.<\/li>\n\n\n\n<li>Clearly framing your role and explaining what you learned from a process, such as user testing, adds more value than simply stating the steps you took.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Even if you have a lot to say, you need to find a way to break your case study up with visuals so it is easy for the reader to consume.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[835,838],"capabilities":[],"class_list":["post-15943","post","type-post","status-publish","format-standard","hentry","category-job-seeker","category-design"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Even if you have a lot to say, you need to find a way to break your case study up with visuals so it is easy for the reader to consume.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Caleb Smith\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/aquent.com\/en-au\/blog\/how-designers-can-build-a-visually-engaging-case-study\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro 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