{"id":15885,"date":"2024-03-26T17:52:33","date_gmt":"2024-03-26T22:52:33","guid":{"rendered":"https:\/\/aquent.com\/?p=15885"},"modified":"2024-03-26T17:52:33","modified_gmt":"2024-03-26T22:52:33","slug":"how-to-use-the-amazing-power-of-gen-ai-to-transform-cx","status":"publish","type":"post","link":"https:\/\/aquent.com\/en-au\/blog\/how-to-use-the-amazing-power-of-gen-ai-to-transform-cx","title":{"rendered":"How To Use The Amazing Power Of Gen AI To Transform CX"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Digitalks: How to use the amazing power of Gen AI to transform CX\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/AgzBpgFk-4M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<?xml encoding=\"UTF-8\"><html><body><p class=\"wp-block-paragraph \">Recently, <a href=\"https:\/\/timeundertension.ai\/\" target=\"_blank\" rel=\"noopener\" title=\"Time Under Tension's website\">Time Under Tension<\/a>, Australia's first generative AI experience agency, partnered with the team at <a href=\"https:\/\/aquent.com.au\" title=\"Aquent Australia\">Aquent Australia<\/a> to host a Digitalks webinar exploring the exciting possibilities of gen AI for businesses. The session, led by co-founders <a href=\"https:\/\/www.linkedin.com\/in\/jsnrss\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>Jason Ross<\/strong><\/a> and <a href=\"https:\/\/www.linkedin.com\/in\/timoneill\" target=\"_blank\" rel=\"noopener\" title=\"Tim O'Neill LinkedIn\"><strong>Tim O&rsquo;Neill<\/strong><\/a>, provided valuable insights into the current state of gen AI and its potential applications across Customer Experience and Employee Experience for various industries.<\/p>\n<\/body><\/html>\n\n\n    \n<blockquote class=\"blockquote\" id=\"block_b98aa111fafdde72a0b0379489f4046d\">\n    <div><span><\/span><\/div>\n    <p>The future is now. Generative AI is rapidly transforming the way businesses operate and interact with customers and employees.<\/p>\n    <cite class=\"blockquote__attribution\">\n                    <\/cite>\n<\/blockquote><!-- #block_b98aa111fafdde72a0b0379489f4046d -->\n\n\n<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<?xml encoding=\"UTF-8\"><html><body><p class=\"wp-block-paragraph \">Imagine a world where employees are empowered with AI tools that streamline tasks and spark creativity, while customers enjoy personalised, engaging experiences tailored to their needs. This isn't a futuristic vision; it's the present reality thanks to gen AI.&nbsp;<\/p>\n<\/body><\/html>\n\n\n<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<?xml encoding=\"UTF-8\"><html><body><p class=\"wp-block-paragraph \">Gen AI, unlike traditional AI that focuses on analysis and prediction, can create entirely new content, images, videos and even user interfaces. This opens up a world of possibilities for both customer and employee experiences, for example:&nbsp;<\/p>\n<\/body><\/html>\n\n\n\n<h2 class=\"wp-block-heading\">Empowering Employees to use gen AI:\u00a0<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Research and ideation: <\/strong>Generative AI tools like <a href=\"https:\/\/deepmind.google\/technologies\/gemini\/#gemini-1.5\" target=\"_blank\" rel=\"noopener\" title=\"Google Gemini 1.5 Pro\">Google Gemini 1.5 Pro<\/a> can sift through vast amounts of data, identifying trends and generating innovative ideas, saving teams valuable time and effort.\u00a0<\/li>\n\n\n\n<li><strong>Content creation: <\/strong>From writing reports to crafting engaging presentations, generative AI can assist employees in creating high-quality content quickly and efficiently. This might be text with <a href=\"https:\/\/chat.openai.com\/\" target=\"_blank\" rel=\"noopener\" title=\"ChatGPT\">ChatGPT<\/a>, images with <a href=\"https:\/\/www.midjourney.com\/home\" target=\"_blank\" rel=\"noopener\" title=\"Midjourney\">Midjourney<\/a>, or video with the soon to be released (and amazing!) <a href=\"https:\/\/openai.com\/sora\" target=\"_blank\" rel=\"noopener\" title=\"Sora\">Sora<\/a>.\u00a0<\/li>\n\n\n\n<li><strong>Natural language coding:<\/strong> Imagine describing what you want your code to do, and the AI writes it for you. This can significantly reduce development time and open up coding to a wider audience. <a href=\"https:\/\/nvidianews.nvidia.com\/bios\/jensen-huang\" target=\"_blank\" rel=\"noopener\" title=\"Jensen Huang\">Jensen Huang<\/a> (CEO of Nvidia) recently said \u201c<em>Everybody in the world is now a programmer. This is the miracle of AI<\/em>\u201d\u00a0<\/li>\n\n\n\n<li><strong>Custom built apps:<\/strong> You can also build bespoke tools with generative AI, such as the Proposal Writer we built for a client that is saving them hours every day.\u00a0<\/li>\n<\/ul>\n\n\n<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<?xml encoding=\"UTF-8\"><html><body><p class=\"wp-block-paragraph \">These are just a few examples of how generative AI can empower employees, leading to increased productivity, creativity, and job satisfaction.&nbsp;<\/p>\n<\/body><\/html>\n\n\n\n<h2 class=\"wp-block-heading\">Elevating Customer Experiences:\u00a0<\/h2>\n\n\n<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<?xml encoding=\"UTF-8\"><html><body><p class=\"wp-block-paragraph \">By leveraging generative AI, businesses can create truly unique and engaging customer experiences, such as:<\/p>\n<\/body><\/html>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Personalised interactions: <\/strong>Imagine AI-powered chatbots or digital assistants that understand customer needs and provide tailored solutions, creating a more engaging and satisfying experience.\u00a0<\/li>\n\n\n\n<li><strong>AI-assisted sales: <\/strong>AI Avatars have come a long way, and can now have a conversation about a product, or provide customer service, leading to increased sales and customer satisfaction.\u00a0<\/li>\n\n\n\n<li><strong>Conversational commerce:<\/strong> Make shopping more interactive and engaging with AI-powered chatbots that guide customers through the purchasing process, and are seamlessly integrated into the eCommerce UX. <a href=\"https:\/\/www.shopify.com\/au\/magic\" target=\"_blank\" rel=\"noopener\" title=\"Shopify Magic\">Shopify<\/a> have launched this with their shop.app site\u00a0<\/li>\n\n\n\n<li><strong>Translations: <\/strong>Break down language barriers with AI-powered real-time translation, allowing businesses to reach a wider audience. Tools like <a href=\"https:\/\/www.heygen.com\/\" target=\"_blank\" rel=\"noopener\" title=\"HeyGen website\">HeyGen<\/a> even allow for video translation with lip syncing.\u00a0<\/li>\n\n\n\n<li><strong>AI wearables: <\/strong>Imagine devices like the new <a href=\"https:\/\/www.rabbit.tech\/\" target=\"_blank\" rel=\"noopener\" title=\"Rabbit tech website\">Rabbit R1<\/a> that anticipate your needs and provide assistance, creating a seamless and personalised experience.\u00a0<\/li>\n<\/ul>\n\n\n<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<?xml encoding=\"UTF-8\"><html><body><p class=\"wp-block-paragraph \">By embracing this technology, businesses can gain a competitive edge and unlock new possibilities for growth and innovation. The future is here, and it's powered by generative AI.&nbsp;<\/p>\n<\/body><\/html>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Three key takeaways for organisations:<\/h3>\n\n\n\n<ol class=\"wp-block-list\" start=\"1\">\n<li><strong>Start learning about generative AI now<\/strong>: <a href=\"https:\/\/aquent.com.au\/blog\/why-empowering-employees-is-the-first-step-to-successful-ai\/\" title=\"Why empowering employees is the first step to successful ai\">Don't wait to educate yourself and your team<\/a> about this transformative technology. The sooner you understand its potential, the better equipped you will be to leverage its benefits.<\/li>\n<\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\">\n<li><strong>Experimentation is key<\/strong>: Don't be afraid to experiment with generative AI tools and <a href=\"https:\/\/aquent.com.au\/blog\/employees-and-ai-working-together-are-the-future-of-work\/\" title=\"employees and AI working together are the future of work\">explore different use cases<\/a>. This hands-on experience will help you identify the best ways to utilise the technology within your organisation.<\/li>\n<\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\">\n<li><strong>Define responsible AI for your business<\/strong>: It's crucial to establish clear guidelines and principles for safe, ethical and responsible use of generative AI. This will ensure that you are using the technology in a way that benefits your business and society as a whole.<\/li>\n<\/ol>\n\n\n<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<?xml encoding=\"UTF-8\"><html><body><p class=\"wp-block-paragraph \">As generative AI continues to evolve, we are excited to see how innovative companies continue to push the boundaries and unlock its full potential.<\/p>\n<\/body><\/html>\n\n\n<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<?xml encoding=\"UTF-8\"><html><body><p class=\"wp-block-paragraph \"><strong>To learn more about generative AI and how it can benefit your business, visit&nbsp;<a href=\"https:\/\/www.timeundertension.ai\/\" target=\"_blank\" rel=\"noopener\" title=\"Time Under Tension's website\">Time Under Tension's website<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/timeundertension.substack.com\/\" target=\"_blank\" rel=\"noopener\" title=\"subscribe to Time Under Tension's newsletter\">subscribe to their fortnightly newsletter<\/a>.<\/strong><\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"<p>Learn the unique opportunities gen AI presents for companies to transform their CX &#038; employee experiences with Jason Ross &#038; Tim O'Neill from Time Under Tension.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[834,839],"capabilities":[],"class_list":["post-15885","post","type-post","status-publish","format-standard","hentry","category-technology","category-video-resources"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Learn 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