{"id":15792,"date":"2018-05-10T04:00:00","date_gmt":"2018-05-10T09:00:00","guid":{"rendered":"https:\/\/aquent.com\/?p=15792"},"modified":"2018-05-10T04:00:00","modified_gmt":"2018-05-10T09:00:00","slug":"how-to-tell-your-brand-story-through-micro-content","status":"publish","type":"post","link":"https:\/\/aquent.com\/en-au\/blog\/how-to-tell-your-brand-story-through-micro-content","title":{"rendered":"How to tell your brand story through micro-content"},"content":{"rendered":"

When it comes to social media<\/a>, let’s face it, it’s really easy to do <\/span>stuff<\/span><\/i>.<\/span><\/p>\n

We’ve all been there. Whether it’s tweeting, posting a photo on Instagram, publishing updates to Facebook or LinkedIn, are we doing so with purpose, or are we just doing stuff, merely filling the pipes of our organisation’s social channels?<\/p>\n

This is certainly a pertinent question for any business or organisation that uses social media to communicate with their customers or constituents. But it can also pertain to an individual if they’re keen to position their ‘professional self<\/a>’ accurately in the marketplace.<\/p>\n

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What we publish to our social channels — <\/span>micro-content —<\/span><\/i> can have a tremendous impact on how people perceive, and ultimately interact with your brand.<\/span><\/p>\n<\/blockquote>\n

Micro-content might be ‘small' but in aggregate it can be ‘big'. That’s why we need to think more strategically and creatively about the micro-content we produce, not in isolation, but as a broader body of work.<\/p>\n

While it’s always possible you might create impact with a one-off bit of content, this is most likely the exception to the rule. But if you can consistently publish micro-content that threads together and over time builds upon your organisation’s public-facing narrative, you’ll be better placed to not only attract an audience, but also inspire people and influence<\/a> them in some way.<\/p>\n

This takes thoughtful planning<\/h2>\n