{"id":15789,"date":"2016-04-12T04:00:00","date_gmt":"2016-04-12T09:00:00","guid":{"rendered":"https:\/\/aquent.com\/?p=15789"},"modified":"2016-04-12T04:00:00","modified_gmt":"2016-04-12T09:00:00","slug":"how-to-prevent-a-social-media-crisis-in-business","status":"publish","type":"post","link":"https:\/\/aquent.com\/en-au\/blog\/how-to-prevent-a-social-media-crisis-in-business","title":{"rendered":"How to prevent a social media crisis in business"},"content":{"rendered":"

Do you think before you tweet?<\/strong><\/p>\n

Ponder before you post?<\/strong><\/p>\n

Hypothesise before you hyperlink?<\/strong><\/p>\n

As we all sit comfortably in our armchair commentators boxes, watching the latest #PRFail like it's a global spectator sport, we become experts don't we?<\/p>\n

We laugh, we judge, and we provide subjective commentary on how, why, and when it all started to go wrong.<\/p>\n

But what if the subject of the latest #PRFail was you?\u00a0Or your organisation?<\/h3>\n

Hindsight with 20\/20 vision is exceedingly accurate; yet the philosophical concept of cause and effect in a social media context that is right before our eyes is hard for people to grasp.<\/p>\n

From the outrageous to the obvious, the misinformed and outright malicious – the truth is, crisis communications in the social and online media environment is rarely discussed UNTIL an organisation finds itself in a crisis. <\/em>And even then, the inclination to direct blame outwardly is exceedingly common.<\/p><\/blockquote>\n

Why is it that the last place people look to for answers when a social media crisis unfolds is within?<\/p>\n

What causes a social media crisis?<\/h3>\n

You.<\/h4>\n

Yes, that's right \u2013 inevitably YOU (or your organisation) are the navigators in your own social media crisis misadventure. Here's how:<\/p>\n