{"id":15699,"date":"2019-02-26T05:00:00","date_gmt":"2019-02-26T10:00:00","guid":{"rendered":"https:\/\/aquent.com\/?p=15699"},"modified":"2019-02-26T05:00:00","modified_gmt":"2019-02-26T10:00:00","slug":"what-motivates-you-to-be-successful-in-your-career","status":"publish","type":"post","link":"https:\/\/aquent.com\/en-au\/blog\/what-motivates-you-to-be-successful-in-your-career","title":{"rendered":"What motivates you to be successful in your career?"},"content":{"rendered":"

I spent a flight to New Zealand searching for my blibula spot<\/a>. I wonder whether you are brave enough to truthfully identify and share what your ‘blibula<\/a>’ spot is? Huh? What’s that? Calm down. Relax. This is what it is. “It’s a spot on a dog’s stomach which when rubbed, causes his leg to rotate wildly.” The Brand Guy<\/a> told me about it.<\/p>\n

When I fly on business, on the way to my destination, I work – non-stop<\/a>. I used that particular flight to work on myself (and to source material for a new workshop on ‘Brand You<\/a>’ I am presenting to one of our companies<\/a> in a month… three hours reading an awesome book, “What Got You Here Won’t Get You There: How Successful People Become Even More Successful”<\/a>, written by Marshall Goldsmith. And here’s the key to what it told me.<\/p>\n

For humans, our most important hot button – our blibula spot – is quite simply, self-interest<\/a>.<\/strong><\/em><\/h4>\n

Self-interest is what drives us, in life and in business. The trick is working out exactly what that self-interest hot button is for you. Here’s a way to do it. And I am borrowing heavily from Marshall Goldsmith’s book here in sharing this insight.<\/p>\n

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People will do something, including changing their behaviour, only if it can be demonstrated that doing so is in their own best interests as defined by their own values.<\/p>\n<\/blockquote>\n

The key is being able to find out what someone’s hot button is… to find out what OUR hot buttons are. For ‘successful<\/a>’ people, the motives behind their self-interest usually boils down to four items:<\/p>\n