{"id":15667,"date":"2020-11-04T05:00:00","date_gmt":"2020-11-04T10:00:00","guid":{"rendered":"https:\/\/aquent.com\/?p=15667"},"modified":"2020-11-04T05:00:00","modified_gmt":"2020-11-04T10:00:00","slug":"normal-died-this-year","status":"publish","type":"post","link":"https:\/\/aquent.com\/en-au\/blog\/normal-died-this-year","title":{"rendered":"&#8220;Normal&#8221; died this year"},"content":{"rendered":"<p>&ldquo;Normal&rdquo; died this year as a new reality shaped our lives. Covid-19 took away a lot of what we considered &ldquo;normal&rdquo; everyday life. Things like going to work, going on the bus, going to the movies, going to the beach, going for a walk, going on holiday, going to weddings, going to funerals, going anywhere. Things that were replaced with staying-at-home, working-from-home, staying in quarantine, locking down the hatches and doing whatever it takes to avoid unnecessary human contact and having fun. This, the so-called &ldquo;new normal&rdquo;.&nbsp;<\/p>\n<p>The word &ldquo;normal&rdquo; actually died on March 11, 2020, when the World Health Organisation declared a global pandemic named COVID-19. I remember hearing it on the radio in a cab. I raised my hands to my head and muttered a quiet f**k.<\/p>\n<p>Shit had just gotten very serious, and life as we knew it was about to change dramatically and at great speed.<\/p>\n<p>That evening I warned my housemates, who pretty much laughed me off as being a hysterical prophet of doom and gloom, and to lighten the f**k up. They changed their tune about a week later as the lockdown laws started spreading across the country on the daily news. &ldquo;Y<em>ou mean, I can&rsquo;t go to the Darlo with my mates on Friday night?<\/em>&rdquo; Exactly. &ldquo;Normal&rdquo; just died buddy, so start getting used to it. This, the so-called &ldquo;new normal&rdquo;.<\/p>\n<p>Maybe the old &ldquo;normal&rdquo; was boring anyway, and in need of a good shake-up. I don&rsquo;t see it that way.<\/p>\n<blockquote>\n<p>&ldquo;Normal&rdquo; is not the same as &ldquo;average&rdquo; or &ldquo;boring&rdquo;. It can be taken that way, just not this time. This time, &ldquo;normal&rdquo; is an illusion. What is &ldquo;normal&rdquo; for the spider is chaos for the fly. What was &ldquo;normal&rdquo; in 2019 is chaos in 2020. And what is &ldquo;normal&rdquo; in 2021 is anyone&rsquo;s guess.<\/p>\n<\/blockquote>\n<p>At least we now get to appreciate the things we used to take for granted and smell the roses once again.<\/p>\n<p>2020 was a year of change &ndash; from one &ldquo;normal&rdquo; to another &ndash; and the &ldquo;change&rdquo; word I reckon is key here.<\/p>\n<p>People don&rsquo;t like change. People don&rsquo;t leap out of bed in the morning shouting, &ldquo;F**k yeah, another day of change!&rdquo; And when that change involves upending the everyday things that are our everyday lives&nbsp;&mdash; our routines, our patterns, our grooves, our habits, our expectations, our &ldquo;normal&rdquo; &ndash; it leaves us with a surreal, super-uneasy feeling.<\/p>\n<blockquote>\n<p>If there is one lesson we have learnt in 2020, it&rsquo;s that there is nothing normal about &ldquo;normal&rdquo;. Get used to expecting the unexpected. It&rsquo;s a useful life skill in a world that&rsquo;s changing at light speed. And if, perchance, you are in a rush to return to &ldquo;normal&rdquo;, remember to consider which parts of normal are worth rushing back to.<\/p>\n<\/blockquote>\n<p>And if there is a second lesson we have learnt from 2020, it&rsquo;s that working through illness is not a badge of honour.<\/p>\n<p><strong>If you're sick, stay at home.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If there is one lesson we have learnt in 2020, it's that there is nothing normal about \u201cnormal\u201d.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[837],"capabilities":[],"class_list":["post-15667","post","type-post","status-publish","format-standard","hentry","category-thought-leadership"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.3 - aioseo.com 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20:03:55","breadcrumb_settings":null,"limit_modified_date":0,"open_ai":null,"ai":null,"created":"2026-08-20 18:54:21","updated":"2026-08-20 23:21:04","focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/aquent.com\/en-au\/\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/aquent.com\/en-au\/blog\/category\/thought-leadership\" title=\"Thought Leadership\">Thought Leadership<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\u201cNormal\u201d died this year\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/aquent.com\/en-au\/"},{"label":"Thought Leadership","link":"https:\/\/aquent.com\/en-au\/blog\/category\/thought-leadership"},{"label":"&#8220;Normal&#8221; died this 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