{"id":15600,"date":"2021-11-25T05:00:00","date_gmt":"2021-11-25T10:00:00","guid":{"rendered":"https:\/\/aquent.com\/?p=15600"},"modified":"2021-11-25T05:00:00","modified_gmt":"2021-11-25T10:00:00","slug":"how-to-scale-digital-accessibility-and-cater-for-diverse-audiences","status":"publish","type":"post","link":"https:\/\/aquent.com\/en-au\/blog\/how-to-scale-digital-accessibility-and-cater-for-diverse-audiences","title":{"rendered":"How to Scale Digital Accessibility and Cater for Diverse Audiences"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Digitalks: How To Scale Digital Accessibility For Diverse Audiences\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/n29ONXIZogk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Every day at <a href=\"https:\/\/www.telstra.com.au\/\" target=\"_blank\" rel=\"noopener\" title=\"Telstra Homepage\">Telstra<\/a>, we hear of the need to make our digital products and services more accessible for people with a diverse range of hearing, movement, sight, and cognitive ability. In fact, it's a no-brainer. With more than one in five Australians living with some form of disability, it's clearly incumbent on the country's leading telecoms company to take digital accessibility seriously and cater to this market. It also makes total business sense. <\/span><a href=\"https:\/\/centreforinclusivedesign.org.au\/index.php\/the-benefits-of-designing-for-everyone-report\/\" target=\"_blank\" rel=\"noopener\" title=\"According to the Centre for Inclusive Design Homepage\"><span style=\"font-weight: 400;\">According to the Centre for Inclusive Design<\/span><\/a><span style=\"font-weight: 400;\">, the 4 million Australians who are unable to access products and services because of poor design possess more than $40 billion in buying power.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">For me, the striking thing about the demands that people with disabilities make on companies is that there aren't more of them. While we have a moral responsibility to support these customers (not to mention a great business opportunity), we still often fall short. It's even reflected in that aspiration, to make our services \u201c<a title=\"Digital Accessibility services at Aquent\" href=\"https:\/\/aquent.com.au\/services\/digital-accessibility\">more accessible<\/a>\u201d. Is that really how far we're going to aim \u2013 to make things a little bit better for our customers?<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Shouldn't we actually be aiming to make <\/span><i><span style=\"font-weight: 400;\">all<\/span><\/i><span style=\"font-weight: 400;\"> our products accessible for <\/span><i><span style=\"font-weight: 400;\">all<\/span><\/i><span style=\"font-weight: 400;\"> people? Where do you draw the line for the minimum level that's required for something to be \u2018usable' for everyone? Not appealing, or engaging, or easy to use \u2013 just usable.<\/span><\/p>\n\n\n    \n<blockquote class=\"blockquote\" id=\"block_16b3eee0dd16c6ee23ad9b9b24a9a867\">\n    <div><span><\/span><\/div>\n    <p>Accessibility is all about making things accessible to all people, whether they have a disability or not.<\/p>\n    <cite class=\"blockquote__attribution\">\n                    <span class=\"blockquote__name\">Ben Pintos-Oliver, Digital Systems u0026 Accessibility GM at Telstra<\/span>\n                    <\/cite>\n<\/blockquote><!-- #block_16b3eee0dd16c6ee23ad9b9b24a9a867 -->\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">It's about removing barriers for communication and interaction. It's someone being able to read a webpage when they can't see it. Someone being able to read your terms and conditions when they can't understand the language. Someone being able to hear what's being said on your video when they can't actually hear.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The cost imperative<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">According to a study by <\/span><a title=\"Forrester Research Homepage\" href=\"https:\/\/www.forrester.com\/bold\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Forrester Research<\/span><\/a><span style=\"font-weight: 400;\">, incorporating accessibility features into a digital tool at the design and architecture stage can save an organisation literally millions of dollars. The later in the process that you introduce accessibility, the more it will cost to fix it \u2013 rising to 30 times the original cost if fixes are implemented post-release.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">This staggering finding, which presents a compelling business case for incorporating accessibility at the earliest stage in development of a new app or website, was confirmed in one of the most notable court cases on accessibility in Australia: <\/span><a title=\"Maguire vs Sydney Olympic Games (2000) Decisions\" href=\"https:\/\/humanrights.gov.au\/our-work\/disability-rights\/bruce-lindsay-maguire-v-sydney-organising-committee-olympic-games-0\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Maguire vs Sydney Olympic Games (2000)<\/span><\/a><span style=\"font-weight: 400;\">. In this case, in which a customer who was blind sued the Sydney Organising Committee for the Olympic Games for distress inflicted by their inaccessible website, the court heard that it would cost $2.2 million to rectify the website's faults \u2013 and take 368 days to implement the fixes required.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">In its judgement, Inquiry Commissioner William Carter QC awarded Bruce Maguire $20,000 in compensation for the \u201c<em>considerable feelings of hurt, humiliation and rejection<\/em>\u201d caused by his repeated inability to access the Olympics website, compounded by the \u201cdismissive\u201d response of the Olympics Committee \u2013 which included a suggestion that he enlists the help of a sighted person! <a title=\"The Human Rights &amp; Equal Opportunities Commission Homepage\" href=\"https:\/\/humanrights.gov.au\/\" target=\"_blank\" rel=\"noopener\">The Human Rights &amp; Equal Opportunities Commission<\/a>'s ruling established an ethical imperative for all Australian governments to make their websites accessible \u2013 and the Commonwealth Government subsequently ruled that all government websites should meet the <a title=\"World Wide Web Consortium Homepage\" href=\"https:\/\/www.w3.org\/\" target=\"_blank\" rel=\"noopener\">World Wide Web Consortium<\/a>'s <a title=\"WCAG Guidelines\" href=\"https:\/\/www.w3.org\/WAI\/standards-guidelines\/wcag\/\" target=\"_blank\" rel=\"noopener\">WCAG guidelines<\/a>.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c<em>One cannot overstate the consequential effect upon him of his having to cope with the persistent need to counter what he saw as a negative, unhelpful and dismissive attitude on the part of an organisation charged with the presentation of the most notable sporting event in the history of this country.<\/em>\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><i><span style=\"font-weight: 400;\">\u2013 <\/span><\/i><a title=\"A Cautionary Tale of Inaccessibility: Sydney Olympics Website - Case Study\" href=\"https:\/\/www.w3.org\/WAI\/business-case\/archive\/socog-case-study\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">William Carter QC, Inquiry Commissioner, Human Rights &amp; Equal Opportunities Commission, November 2000<\/span><\/i><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Accessible from the get-go<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Today at Telstra, we have a streamlined process for ensuring that accessibility is practised \u2013 and wherever possible implemented \u2013 at every stage in the lifecycle of a new digital product or service. This requirement is no longer just a best endeavour, but is mandated in 27 priority actions that are outlined in our 7th Accessibility Action Plan, and continually measured to improve customer experiences, create a more inclusive workplace, and develop better technologies for users with a disability.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">In order to mainstream accessibility considerations and perspectives at different stages in the lifecycle of a new product or piece of software, we recommend a number of critical practices which include:<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">In sprint<\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Architects:<\/b><span style=\"font-weight: 400;\"> When blueprints are being drawn up for a product, speak with the Technical Architects to consider major engineering factors such as reflow, scrolling and orientation \u2013 things that are often \u2018locked in' early on.<\/span><\/li>\n\n\n\n<li><b>Personas<\/b><span style=\"font-weight: 400;\">: Researching your audience is key, so work with Strategic and UX Designers to develop personas that help you understand the specific needs of people with different abilities \u2013 and view your product \u2018in their shoes'.<\/span><\/li>\n\n\n\n<li><b>Test flat designs: <\/b><span style=\"font-weight: 400;\">You can often spot defects early in flat designs or prototypes, which will save a tremendous amount of time building something that is not accessible and then having to rework it.<\/span><\/li>\n\n\n\n<li><b>Spot checks<\/b><span style=\"font-weight: 400;\">: Ensure developers are handing over their code to A11y specialists for regular spot-testing \u2013 providing enough time to fix defects and avoid undue pressures close to release.&nbsp;<\/span><\/li>\n\n\n\n<li><b>Automation tool:<\/b><span style=\"font-weight: 400;\"> Although they generally cover only 20-30% of success criteria (and are susceptible to false positives), automation tools can significantly reduce the number of defects if developers use them in sprint to test their own code.<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Global activities<\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Procurement: <\/b><span style=\"font-weight: 400;\">Most businesses don't build everything themselves, relying on white label products and APIs, which they don't control, however, it's critical to insist that these suppliers comply with WCAG guidelines to ensure their products are accessible. A slight adjustment to your vendor Terms and Conditions could save you both big headaches down the road!<\/span><\/li>\n\n\n\n<li><b>Policies: <\/b><span style=\"font-weight: 400;\">As previously mentioned, it's vital to bake your accessibility requirements into policies, charters and action plans that document your company's accessibility commitments, governance and tracking of compliance.<\/span><\/li>\n\n\n\n<li><b>Definition of Done<\/b><span style=\"font-weight: 400;\">: In developing a new product or software, you should add clear and specific accessibility requirements to the Definition of Done, so your teams know what they need to do, plan for it, and check it off once it is complete. The same is true of your Go\/No Go process before launch.<\/span><\/li>\n\n\n\n<li><b>User testing with people with disability<\/b><span style=\"font-weight: 400;\">: No matter how much you work to a plan, the real world will give you the best indication if your designs work well. We've initiated a monthly program of regular testing with users with different abilities, giving our UXers and Developers a vital insight into how their design and code stacks up \u2013 not to mention personal connections with these user groups.<\/span><\/li>\n\n\n\n<li><b>Design system: <\/b><span style=\"font-weight: 400;\">Your design system is probably your best accelerator for putting ready-made accessible components into the hands of your designers and developers, with upwards of 20-40% increase in speed to market for front-end teams. It will also reduce the input required from your accessibility auditors, who will know these components are already accessible.<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/aquent.com.au\/lp\/the-future-digital-accessibility-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/aquent.com\/wp-content\/uploads\/2026\/08\/au-aq-accessibility-promo-1200x628-1.png\" alt=\"How to get started with Digital Accessibility - download guide\"\/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a title=\"Digital Accessibility Guide Download\" href=\"https:\/\/brand.aquent.com\/au-digital-accessibility-guide-2021?utm_source=blogpost&amp;utm_medium=online&amp;utm_campaign=AQ_AU_ben-pintos-oliver-digitalks-post&amp;utm_content=digital-accessibility-guide\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital Accessibility should be practised, and wherever possible implemented, at every stage in the lifecycle of a new digital product or service. Here's how\u2026<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[832,837],"capabilities":[],"class_list":["post-15600","post","type-post","status-publish","format-standard","hentry","category-diversity-equity-and-inclusion","category-thought-leadership"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"Digital Accessibility should be practised, and wherever possible implemented, at every stage in the lifecycle of a new digital product or service. Here&#039;s how\u2026\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Caleb Smith\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/aquent.com\/en-au\/blog\/how-to-scale-digital-accessibility-and-cater-for-diverse-audiences\" \/>\n\t\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.4\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Aquent\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Scale Digital Accessibility and Cater for Diverse Audiences | Aquent\" \/>\n\t\t<meta property=\"og:description\" content=\"Digital Accessibility should be practised, and wherever possible implemented, at every stage in the lifecycle of a new digital product or service. Here&#039;s how\u2026\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/aquent.com\/en-au\/blog\/how-to-scale-digital-accessibility-and-cater-for-diverse-audiences\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/aquent.com\/wp-content\/uploads\/2026\/08\/bf0f0b79-ad7c-4233-ae37-8a2816564d1d-scaled.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/aquent.com\/wp-content\/uploads\/2023\/01\/aquent-default-image.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t\t<meta property=\"og:image:height\" content=\"669\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2021-11-25T10:00:00+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2021-11-25T10:00:00+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/aquent\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@Aquent\" \/>\n\t\t<meta name=\"twitter:title\" content=\"How to Scale Digital Accessibility and Cater for Diverse Audiences | Aquent\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Digital Accessibility should be practised, and wherever possible implemented, at every stage in the lifecycle of a new digital product or service. Here&#039;s how\u2026\" \/>\n\t\t<meta name=\"twitter:creator\" content=\"@Aquent\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/aquent.com\/wp-content\/uploads\/2026\/08\/bf0f0b79-ad7c-4233-ae37-8a2816564d1d-scaled.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/aquent.com\\\/en-au\\\/blog\\\/how-to-scale-digital-accessibility-and-cater-for-diverse-audiences#blogposting\",\"name\":\"How to Scale Digital Accessibility and Cater for Diverse Audiences | Aquent\",\"headline\":\"How to Scale Digital Accessibility and Cater for Diverse Audiences\",\"author\":{\"@id\":\"https:\\\/\\\/aquent.com\\\/en-au\\\/blog\\\/author\\\/casmithaquent-com#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/aquent.com\\\/en-au\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/aquent.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/au-aq-accessibility-promo-1.png\",\"@id\":\"https:\\\/\\\/aquent.com\\\/en-au\\\/blog\\\/how-to-scale-digital-accessibility-and-cater-for-diverse-audiences\\\/#articleImage\"},\"datePublished\":\"2021-11-25T05:00:00-05:00\",\"dateModified\":\"2021-11-25T05:00:00-05:00\",\"inLanguage\":\"en-AU\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/aquent.com\\\/en-au\\\/blog\\\/how-to-scale-digital-accessibility-and-cater-for-diverse-audiences#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/aquent.com\\\/en-au\\\/blog\\\/how-to-scale-digital-accessibility-and-cater-for-diverse-audiences#webpage\"},\"articleSection\":\"Diversity, Equity and Inclusion, Thought Leadership, Optional\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/aquent.com\\\/en-au\\\/blog\\\/how-to-scale-digital-accessibility-and-cater-for-diverse-audiences#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/aquent.com\\\/en-au\\\/#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/aquent.com\\\/en-au\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/aquent.com\\\/en-au\\\/blog\\\/category\\\/diversity-equity-and-inclusion#listItem\",\"name\":\"Diversity, Equity and Inclusion\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/aquent.com\\\/en-au\\\/blog\\\/category\\\/diversity-equity-and-inclusion#listItem\",\"position\":2,\"name\":\"Diversity, Equity and Inclusion\",\"item\":\"https:\\\/\\\/aquent.com\\\/en-au\\\/blog\\\/category\\\/diversity-equity-and-inclusion\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/aquent.com\\\/en-au\\\/blog\\\/how-to-scale-digital-accessibility-and-cater-for-diverse-audiences#listItem\",\"name\":\"How to Scale Digital Accessibility and Cater for Diverse Audiences\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/aquent.com\\\/en-au\\\/#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/aquent.com\\\/en-au\\\/blog\\\/how-to-scale-digital-accessibility-and-cater-for-diverse-audiences#listItem\",\"position\":3,\"name\":\"How to Scale Digital Accessibility and Cater for Diverse Audiences\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/aquent.com\\\/en-au\\\/blog\\\/category\\\/diversity-equity-and-inclusion#listItem\",\"name\":\"Diversity, Equity and Inclusion\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/aquent.com\\\/en-au\\\/#organization\",\"name\":\"Aquent\",\"url\":\"https:\\\/\\\/aquent.com\\\/en-au\\\/\",\"telephone\":\"+16175355000\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/aquent.com\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/aquent-logo.png\",\"@id\":\"https:\\\/\\\/aquent.com\\\/en-au\\\/blog\\\/how-to-scale-digital-accessibility-and-cater-for-diverse-audiences\\\/#organizationLogo\",\"width\":152,\"height\":22},\"image\":{\"@id\":\"https:\\\/\\\/aquent.com\\\/en-au\\\/blog\\\/how-to-scale-digital-accessibility-and-cater-for-diverse-audiences\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/aquent\\\/\",\"https:\\\/\\\/twitter.com\\\/Aquent\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/aquent\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/aquent.com\\\/en-au\\\/blog\\\/author\\\/casmithaquent-com#author\",\"url\":\"https:\\\/\\\/aquent.com\\\/en-au\\\/blog\\\/author\\\/casmithaquent-com\",\"name\":\"Caleb Smith\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/aquent.com\\\/en-au\\\/blog\\\/how-to-scale-digital-accessibility-and-cater-for-diverse-audiences#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/94e08a9cc666448b589a8f784af3b7f9ba18eb720f37eb31cab7b897385e665d?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"Caleb Smith\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/aquent.com\\\/en-au\\\/blog\\\/how-to-scale-digital-accessibility-and-cater-for-diverse-audiences#webpage\",\"url\":\"https:\\\/\\\/aquent.com\\\/en-au\\\/blog\\\/how-to-scale-digital-accessibility-and-cater-for-diverse-audiences\",\"name\":\"How to Scale Digital Accessibility and Cater for Diverse Audiences | Aquent\",\"description\":\"Digital Accessibility should be practised, and wherever possible implemented, at every stage in the lifecycle of a new digital product or service. Here's how\\u2026\",\"inLanguage\":\"en-AU\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/aquent.com\\\/en-au\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/aquent.com\\\/en-au\\\/blog\\\/how-to-scale-digital-accessibility-and-cater-for-diverse-audiences#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/aquent.com\\\/en-au\\\/blog\\\/author\\\/casmithaquent-com#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/aquent.com\\\/en-au\\\/blog\\\/author\\\/casmithaquent-com#author\"},\"datePublished\":\"2021-11-25T05:00:00-05:00\",\"dateModified\":\"2021-11-25T05:00:00-05:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/aquent.com\\\/en-au\\\/#website\",\"url\":\"https:\\\/\\\/aquent.com\\\/en-au\\\/\",\"name\":\"Aquent\",\"inLanguage\":\"en-AU\",\"publisher\":{\"@id\":\"https:\\\/\\\/aquent.com\\\/en-au\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>How to Scale Digital Accessibility and Cater for Diverse Audiences | Aquent<\/title>\n\n","aioseo_head_json":{"title":"How to Scale Digital Accessibility and Cater for Diverse Audiences | Aquent","description":"Digital Accessibility should be practised, and wherever possible implemented, at every stage in the lifecycle of a new digital product or service. Here's how\u2026","canonical_url":"https:\/\/aquent.com\/en-au\/blog\/how-to-scale-digital-accessibility-and-cater-for-diverse-audiences","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/aquent.com\/en-au\/blog\/how-to-scale-digital-accessibility-and-cater-for-diverse-audiences#blogposting","name":"How to Scale Digital Accessibility and Cater for Diverse Audiences | Aquent","headline":"How to Scale Digital Accessibility and Cater for Diverse Audiences","author":{"@id":"https:\/\/aquent.com\/en-au\/blog\/author\/casmithaquent-com#author"},"publisher":{"@id":"https:\/\/aquent.com\/en-au\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/aquent.com\/wp-content\/uploads\/2026\/08\/au-aq-accessibility-promo-1.png","@id":"https:\/\/aquent.com\/en-au\/blog\/how-to-scale-digital-accessibility-and-cater-for-diverse-audiences\/#articleImage"},"datePublished":"2021-11-25T05:00:00-05:00","dateModified":"2021-11-25T05:00:00-05:00","inLanguage":"en-AU","mainEntityOfPage":{"@id":"https:\/\/aquent.com\/en-au\/blog\/how-to-scale-digital-accessibility-and-cater-for-diverse-audiences#webpage"},"isPartOf":{"@id":"https:\/\/aquent.com\/en-au\/blog\/how-to-scale-digital-accessibility-and-cater-for-diverse-audiences#webpage"},"articleSection":"Diversity, Equity and Inclusion, Thought Leadership, Optional"},{"@type":"BreadcrumbList","@id":"https:\/\/aquent.com\/en-au\/blog\/how-to-scale-digital-accessibility-and-cater-for-diverse-audiences#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/aquent.com\/en-au\/#listItem","position":1,"name":"Home","item":"https:\/\/aquent.com\/en-au\/","nextItem":{"@type":"ListItem","@id":"https:\/\/aquent.com\/en-au\/blog\/category\/diversity-equity-and-inclusion#listItem","name":"Diversity, Equity and Inclusion"}},{"@type":"ListItem","@id":"https:\/\/aquent.com\/en-au\/blog\/category\/diversity-equity-and-inclusion#listItem","position":2,"name":"Diversity, Equity and Inclusion","item":"https:\/\/aquent.com\/en-au\/blog\/category\/diversity-equity-and-inclusion","nextItem":{"@type":"ListItem","@id":"https:\/\/aquent.com\/en-au\/blog\/how-to-scale-digital-accessibility-and-cater-for-diverse-audiences#listItem","name":"How to Scale Digital Accessibility and Cater for Diverse Audiences"},"previousItem":{"@type":"ListItem","@id":"https:\/\/aquent.com\/en-au\/#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/aquent.com\/en-au\/blog\/how-to-scale-digital-accessibility-and-cater-for-diverse-audiences#listItem","position":3,"name":"How to Scale Digital Accessibility and Cater for Diverse Audiences","previousItem":{"@type":"ListItem","@id":"https:\/\/aquent.com\/en-au\/blog\/category\/diversity-equity-and-inclusion#listItem","name":"Diversity, Equity and Inclusion"}}]},{"@type":"Organization","@id":"https:\/\/aquent.com\/en-au\/#organization","name":"Aquent","url":"https:\/\/aquent.com\/en-au\/","telephone":"+16175355000","logo":{"@type":"ImageObject","url":"https:\/\/aquent.com\/wp-content\/uploads\/2023\/01\/aquent-logo.png","@id":"https:\/\/aquent.com\/en-au\/blog\/how-to-scale-digital-accessibility-and-cater-for-diverse-audiences\/#organizationLogo","width":152,"height":22},"image":{"@id":"https:\/\/aquent.com\/en-au\/blog\/how-to-scale-digital-accessibility-and-cater-for-diverse-audiences\/#organizationLogo"},"sameAs":["https:\/\/www.facebook.com\/aquent\/","https:\/\/twitter.com\/Aquent","https:\/\/www.linkedin.com\/company\/aquent"]},{"@type":"Person","@id":"https:\/\/aquent.com\/en-au\/blog\/author\/casmithaquent-com#author","url":"https:\/\/aquent.com\/en-au\/blog\/author\/casmithaquent-com","name":"Caleb Smith","image":{"@type":"ImageObject","@id":"https:\/\/aquent.com\/en-au\/blog\/how-to-scale-digital-accessibility-and-cater-for-diverse-audiences#authorImage","url":"https:\/\/secure.gravatar.com\/avatar\/94e08a9cc666448b589a8f784af3b7f9ba18eb720f37eb31cab7b897385e665d?s=96&d=mm&r=g","width":96,"height":96,"caption":"Caleb Smith"}},{"@type":"WebPage","@id":"https:\/\/aquent.com\/en-au\/blog\/how-to-scale-digital-accessibility-and-cater-for-diverse-audiences#webpage","url":"https:\/\/aquent.com\/en-au\/blog\/how-to-scale-digital-accessibility-and-cater-for-diverse-audiences","name":"How to Scale Digital Accessibility and Cater for Diverse Audiences | Aquent","description":"Digital Accessibility should be practised, and wherever possible implemented, at every stage in the lifecycle of a new digital product or service. Here's how\u2026","inLanguage":"en-AU","isPartOf":{"@id":"https:\/\/aquent.com\/en-au\/#website"},"breadcrumb":{"@id":"https:\/\/aquent.com\/en-au\/blog\/how-to-scale-digital-accessibility-and-cater-for-diverse-audiences#breadcrumblist"},"author":{"@id":"https:\/\/aquent.com\/en-au\/blog\/author\/casmithaquent-com#author"},"creator":{"@id":"https:\/\/aquent.com\/en-au\/blog\/author\/casmithaquent-com#author"},"datePublished":"2021-11-25T05:00:00-05:00","dateModified":"2021-11-25T05:00:00-05:00"},{"@type":"WebSite","@id":"https:\/\/aquent.com\/en-au\/#website","url":"https:\/\/aquent.com\/en-au\/","name":"Aquent","inLanguage":"en-AU","publisher":{"@id":"https:\/\/aquent.com\/en-au\/#organization"}}]},"og:locale":"en_US","og:site_name":"Aquent","og:type":"article","og:title":"How to Scale Digital Accessibility and Cater for Diverse Audiences | Aquent","og:description":"Digital Accessibility should be practised, and wherever possible implemented, at every stage in the lifecycle of a new digital product or service. Here's how\u2026","og:url":"https:\/\/aquent.com\/en-au\/blog\/how-to-scale-digital-accessibility-and-cater-for-diverse-audiences","og:image":"https:\/\/aquent.com\/wp-content\/uploads\/2026\/08\/bf0f0b79-ad7c-4233-ae37-8a2816564d1d-scaled.png","og:image:secure_url":"https:\/\/aquent.com\/wp-content\/uploads\/2023\/01\/aquent-default-image.jpg","og:image:width":1200,"og:image:height":669,"article:published_time":"2021-11-25T10:00:00+00:00","article:modified_time":"2021-11-25T10:00:00+00:00","article:publisher":"https:\/\/www.facebook.com\/aquent\/","twitter:card":"summary_large_image","twitter:site":"@Aquent","twitter:title":"How to Scale Digital Accessibility and Cater for Diverse Audiences | Aquent","twitter:description":"Digital Accessibility should be practised, and wherever possible implemented, at every stage in the lifecycle of a new digital product or service. Here's how\u2026","twitter:creator":"@Aquent","twitter:image":"https:\/\/aquent.com\/wp-content\/uploads\/2026\/08\/bf0f0b79-ad7c-4233-ae37-8a2816564d1d-scaled.png"},"aioseo_meta_data":{"post_id":"15600","title":null,"description":null,"keywords":null,"keyphrases":{"focus":{"keyphrase":"Digital Accessibility","score":78,"analysis":{"keyphraseInTitle":{"score":9,"maxScore":9,"error":0},"keyphraseInDescription":{"score":9,"maxScore":9,"error":0},"keyphraseLength":{"score":9,"maxScore":9,"error":0,"length":2},"keyphraseInURL":{"score":5,"maxScore":5,"error":0},"keyphraseInIntroduction":{"score":9,"maxScore":9,"error":0},"keyphraseInSubHeadings":{"score":3,"maxScore":9,"error":1},"keyphraseInImageAlt":{"score":9,"maxScore":9,"error":0},"keywordDensity":{"score":0,"type":"low","maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2026-08-20 19:18:24","breadcrumb_settings":null,"limit_modified_date":0,"open_ai":"{\"title\":{\"suggestions\":[],\"usage\":0},\"description\":{\"suggestions\":[],\"usage\":0}}","ai":{"faqs":[],"keyPoints":[],"titles":[],"descriptions":[],"socialPosts":{"email":[],"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2026-08-20 18:54:11","updated":"2026-08-20 23:33:59","focus_keyword":"Digital Accessibility","additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/aquent.com\/en-au\/\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/aquent.com\/en-au\/blog\/category\/diversity-equity-and-inclusion\" title=\"Diversity, Equity and Inclusion\">Diversity, Equity and Inclusion<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\tHow to Scale Digital Accessibility and Cater for Diverse Audiences\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/aquent.com\/en-au\/"},{"label":"Diversity, Equity and Inclusion","link":"https:\/\/aquent.com\/en-au\/blog\/category\/diversity-equity-and-inclusion"},{"label":"How to Scale Digital Accessibility and Cater for Diverse Audiences","link":"https:\/\/aquent.com\/en-au\/blog\/how-to-scale-digital-accessibility-and-cater-for-diverse-audiences"}],"modified_by":null,"_links":{"self":[{"href":"https:\/\/aquent.com\/en-au\/wp-json\/wp\/v2\/posts\/15600","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aquent.com\/en-au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aquent.com\/en-au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aquent.com\/en-au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/aquent.com\/en-au\/wp-json\/wp\/v2\/comments?post=15600"}],"version-history":[{"count":0,"href":"https:\/\/aquent.com\/en-au\/wp-json\/wp\/v2\/posts\/15600\/revisions"}],"wp:attachment":[{"href":"https:\/\/aquent.com\/en-au\/wp-json\/wp\/v2\/media?parent=15600"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aquent.com\/en-au\/wp-json\/wp\/v2\/categories?post=15600"},{"taxonomy":"capabilities","embeddable":true,"href":"https:\/\/aquent.com\/en-au\/wp-json\/wp\/v2\/capabilities?post=15600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}