{"id":15598,"date":"2022-02-03T05:00:00","date_gmt":"2022-02-03T10:00:00","guid":{"rendered":"https:\/\/aquent.com\/?p=15598"},"modified":"2022-02-03T05:00:00","modified_gmt":"2022-02-03T10:00:00","slug":"unlocking-creativity-through-diversity","status":"publish","type":"post","link":"https:\/\/aquent.com\/en-au\/blog\/unlocking-creativity-through-diversity","title":{"rendered":"Unlocking Creativity Through Diversity"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">LinkedIn crowned <\/span><a title=\"LinkedIn Learning Article\" href=\"https:\/\/learning.linkedin.com\/blog\/top-skills\/why-creativity-is-the-most-important-skill-in-the-world\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Creativity<\/span><\/a><span style=\"font-weight: 400;\"> as 2019, 2020, and 2021's #1 soft skill for professionals after analyzing hundreds of thousands of job postings to determine which skills companies need most this year.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">So how do we tap into our creativity? An essential capacity component is <\/span><a title=\"Ken Robinson Ted Talk\" href=\"https:\/\/www.ted.com\/talks\/ken_robinson_changing_education_paradigms\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">divergent thinking<\/span><\/a><span style=\"font-weight: 400;\"> \u2014 knowing there's not one right answer or one way of looking at things. And a key to doing this at work is collaborating in diverse teams that embrace many perspectives.<\/span><\/p>\n<h2><b>The Key to Creativity is Diversity: Great Minds Don't Think Alike<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A <\/span><a title=\"Cloverpop Diversity &amp; Inclusion Infographic\" href=\"https:\/\/www.cloverpop.com\/blog\/infographic-diversity-inclusion-better-decision-making-at-work\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Cloverpop study<\/span><\/a><span style=\"font-weight: 400;\"> analyzed approximately 600 business decisions made by 200 different business teams in a wide variety of companies over two years. They found:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Inclusive teams make better business decisions up to 87% of the time.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Decisions made and executed by diverse teams delivered 60% better results.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Teams that follow an inclusive process make decisions two times faster with half the meetings.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In short, great minds don't think alike. Diversity leads to more creativity and success.<\/span><\/p>\n<h2><b>Unlocking Creativity Through Psychological Safety<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Diversity alone will not unlock creativity and maximum performance. We need to create a space for all to freely share their ideas. A <\/span><a title=\"Harvard Business Review Article - Cognitively Different Teams\" href=\"https:\/\/hbr.org\/2017\/03\/teams-solve-problems-faster-when-theyre-more-cognitively-diverse\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">2017 Harvard Business Review<\/span><\/a><span style=\"font-weight: 400;\"> study found that in order for diverse teams to be successful, it requires all to feel safe to be themselves aka, \u2018psychological safety'. This is fostered through:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Accepting differences of opinions: Harvard Business School Professor, Frances Frei, recommends that you ask this question the next time you're collaborating on a solution, and everyone agrees: &#8216;Can anyone articulate an alternate point of view?' We need to diverge before we can converge. We need to seek alternate views one could have to come up with the best solution.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Accepting the new: We need to feel safe to try new things in new ways without fear of repercussions. Risk and failure are a necessary part of the creative process. We don't get anywhere new unless we step out of the familiar. A way to practice getting comfortable accepting the new is by having one new experience a month (e.g., try new food, visit a new place). This was my new year's resolution in 2014, and it massively boosted my creativity.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Through psychological safety, we can create a space for all to feel comfortable to throw out their ideas and not be afraid to fail. But we also need everyone's ideas to be weighed fairly.<\/span><\/p>\n<h2><b>Unlocking Creativity Through Fairness<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Steve Jobs, the Founder of Apple, said, \u201cCreativity and innovation are the result of connecting past experiences. But if you have the same experiences as everyone else, you're unlikely to look in a different direction and think differently\u201d.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Basically, creativity is the mental process in which two or more \u2018dots' of information connect in your mind to create a new and useful idea. The more dots of past experiences you have, the more opportunities you have to come up with new ideas. That's another reason why accumulating new experiences boosts creativity.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Now, multiply that exponentially if everyone's unique dots of experiences are weighed equally with fairness. Let's say your teammate, Neha, has 20 dots that are different than the rest of the team, and Emma in your company has 18 different dots as well. That gives us a much bigger puzzle of creative ideas to connect when we have all those dots!<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">When visualising this thought process, the dots are not in a triangle of hierarchy with one idea at the top, but all are weighed fairly across the board. So next time you're in a meeting, demonstrate that diverse opinions have value by repeating them and building on them as the discussion evolves. The multiplier effect only works when we treat all dots as equal. Only then can we connect them to form new, creative ideas.<\/span><\/p>\n<h2><b>Unlocking Creativity Through Diversity Starts with You<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Companies are the most <a title=\"Why diversity is crucial for creativity\" href=\"aquent.com\/blog\/why-diversity-is-crucial-for-decision-making-creativity-and-the-success-of-your-teams\">creative<\/a> and successful when there are more unique dots of experiences to connect. The more dots of diverse perspectives we have in the room, the more creative ideas we can generate. But in order to foster diverse teams, we need psychological safety. It requires us to collaborate with those who are different, which can be difficult at times. But it starts with us honoring the diversity within ourselves.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, how can you create psychological safety at your workplace? What are your unique dots of experiences? Are you willing to share those dots with your team and, in turn, value the dots of others to generate creative ideas? If so, you will unlock creativity through diversity that starts with you.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>So how do we tap into our creativity? In short, great minds don't think alike. 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