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Why Is Web Design for ROI a Hot Topic?

Why Is Web Design for ROI a Hot Topic?

The slides from Aquent’s webcast featuring Lance Loveday and Sandra Niehaus were “featured” on and have been viewed over 25,000 times. Indeed, we had over 2000 people sign up for the webcast in the first place.

Why is this topic so hot?

Could it be that, fourteen or so years into a business world increasingly dominated by the web, people are still trying to figure out how to make the web work for them?

Are marketers getting more pressure to demonstrate the value of web properties and tactics due to the economic situation?
Is it just that the web has required a lot of “I” without providing a lot of “RO”?

Why did YOU check it out?


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