Why did consumers go wild for the latest iPad? What compels teens to beg their parents for $200 jeans? Why do people pay five dollars a pop for a Starbucks latte? Neuromarketing could have something to do with it. This relatively new field of marketing studies the brain’s response to marketing stimuli.
As you can imagine, CPG companies are keen to leverage these insights to drive new business. Many major brands, including Gerber and Campbell’s Soup, employ neuromarketing services to gauge and improve consumers’ reaction to their products and promotions. By understanding the subconscious drivers of buyers’ decisions, they hope to enhance packaging, shelf appeal, and more.
Join us at 12:00pm CST, Wednesday, January 18, 2012 to learn how to use behavior research to improve your marketing, advertising, and sales process.
Sponsored by Aquent and the American Marketing Association, this webcast will highlight:
- Pricing strategies that increase sales of your most profitable products
- How the images and even fonts in your ads and on your website can help (or hurt!) you
- How to boost the memorability of your brand
- The copywriting technique with the biggest brain impact
Have ideas for future Aquent/AMA webcasts? Let us know. We’d love to hear from you.