Currently, we’re reading about mockup fidelity, UX KPIs, customer journey mapping, designing interfaces for the visually-impaired, and "reassurance patterns."
What are you reading?
If you’re a UI designer or developer, it’s likely that you use mockups on the way to getting to the final design decisions for your app or website. This post by Jerry Cao can help you figure out how much fidelity – paper sketch? high-fidelity digital comp?—to use and when.
There’s an old adage that goes “you can’t manage what you can’t measure.” Applying that to user experience, this article by Armen Ghazarian presents five objective measures that can be employed to evaluate, optimize, and even manage user experiences.
Customer journey mapping—telling the story of how a user or customer makes their way from awareness to purchase to (hopefully) a long-term relationship—is an excellent way for any developer, designer, or writer to build empathy and devise better experiences. This article by Paul Boag tells you all you need to know about the process!
Designing to reach audiences of all abilities is imperative and necessary, but often highly challenging. This article by Laura Bliss describes the design philosophy and process that a group of scientists used to develop mass transit maps for the visually-impaired and how it may provide a model for user experiences in other media.
If you’ve ever sat waiting for an order confirmation to arrive in your inbox, you have a basic understanding of what this brief article describes as a “reassurance pattern.” The author, Christina Li, describes three quick techniques that designers can use to provide users with the control and reassurance they are seeking.