The marketing sector in the UK is seeing strong signs of renewed confidence, according to the new European Market Eye report from the industry’s specialist recruitment consultancy Aquent.
The survey of corporate marketers found that half of organisations are predicting a rise in recruitment of permanent staff over the next six months. Although corporate marketing was the only sector surveyed to have experienced a recent decrease in salaries, the number of organisations increasing salaries throughout the remainder of 2010 looks set to quadruple. 29% are expecting to award pay rises over the next six months compared to just 7% of companies reporting an increase in salaries over the last half a year.
The rest of the marketing and design sector is also showing signs of positive growth, with over 60% of companies expecting an increase in permanent staff. The digital sector seems to be leading the way in this recovery, with 45% of digital agencies predicting a rise in salaries and a massive 80% predicting a further increase in headcount.
Elsewhere in Europe, sentiment in France is mixed. Although just under three quarters (71%) of organisations expect to hire marketing staff over the next six months, just 41% are expecting salaries to rise. This compares with 50% over the last six months, indicating that employers may have already amended their pay levels to suit the recovering market. There is a similar picture in the Netherlands with only 20% predicting pay rises and 40% predicting a rise in staff; however with 80% of respondents reporting positive hiring activity over the last six months it seems highly likely that as with France, this is merely a levelling out.
“The UK marketing and design sector was hit hard by the global downturn and after 18 months of little hiring across the industry, we’re certainly now seeing signs of recovery and the market hotting up” comments Peter Geary, Aquent’s UK Regional Director. “Marketing is always one of the first departments to see cuts when budgets are tight, but it seems as though companies are now beginning to invest in brand awareness again, and the jobs market is reflecting that. It is very reassuring to see these measurable signs of confidence returning and companies beginning to plan for the future again.”