Aquent Aquent

Tropicana: Old vs New, Old wins

Tropicana: Old vs New, Old wins image
Tropicana: Old vs New, Old wins

I’m typically quite a big fan of clean, simple design. But there was something just not right about the new Tropicana packaging. Looks like the world agreed.


Tropicana Line’s Sales Plunge 20% Post-Rebranding


OJ Rivals Posted Double-Digit Increases as Pure Premium Plummeted


By Natalie Zmuda Published: April 02, 2009

NEW YORK (AdAge.com) — Tropicana’s rebranding debacle did more than create
a customer-relations fiasco. It hit the brand in the wallet.

Read the full article on Adage.

Comments

comments powered by Disqus

Thank you!

An Aquent representative will be in touch with you shortly to learn more about how we can help.

You can also call us during regular business hours at 855-767-6333 and we'll be happy to help.

In the meantime, stay connected with us via:

Oops!

We're sorry, but we could not send your message. Please try submitting the form again.

Please try again

Looking to hire or learn more?

Full Name
Contact Information
Work Information