I’m typically quite a big fan of clean, simple design. But there was something just not right about the new Tropicana packaging. Looks like the world agreed.
Tropicana Line’s Sales Plunge 20% Post-Rebranding
OJ Rivals Posted Double-Digit Increases as Pure Premium Plummeted
YORK (AdAge.com) — Tropicana’s rebranding debacle did more than create
a customer-relations fiasco. It hit the brand in the wallet.