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Tropicana: Old vs New, Old wins

Tropicana: Old vs New, Old wins

I’m typically quite a big fan of clean, simple design. But there was something just not right about the new Tropicana packaging. Looks like the world agreed.

Tropicana Line’s Sales Plunge 20% Post-Rebranding

OJ Rivals Posted Double-Digit Increases as Pure Premium Plummeted

By Natalie Zmuda Published: April 02, 2009

NEW YORK ( — Tropicana’s rebranding debacle did more than create
a customer-relations fiasco. It hit the brand in the wallet.

Read the full article on Adage.


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